Associate Director of Communications (The Office of Undergraduate Admissions) at The Johns Hopkins University | Baltimore, MD | $63K/yr – $110K/yr

The Johns Hopkins University

Associate Director of Communications (The Office of Undergraduate Admissions)

Baltimore, MD (Hybrid)

$63K/yr – $110K/yrSenior Level4+ years expFull time

Posted 4 months ago

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Job Summary

Johns Hopkins’ role focuses on leading a multichannel admissions communications strategy, managing a small content team, and ensuring brand-consistent public messaging. The responsibilities emphasize collaboration with university departments, vendors, and leadership to optimize recruitment content and campaigns. Strong candidate requirements include multichannel marketing expertise, data-driven decision making, and brand management know-how.

Job Description

Responsibilities

Set strategic direction and drive the planning, execution, and improvement of integrated multichannel communications campaigns, driving students and their influencers (parents, counselors) through the admissions funnel from prospect to applicant to matriculant. Channels include, but are not limited to, email and SMS, website, digital and social media, presentations, print publications, and external college search platforms.
Oversee the implementation of the annual communications calendar.
Manage and oversee the professional development of three content marketing-focused team members.
Lead development of public messaging, including admissions staff training and rollout of virtual, on- and off-campus recruitment presentations and scripts.
Serve as an expert on the Johns Hopkins brand and ensure content aligns with the Undergraduate Admissions identity platform guidelines.
Oversee admissions web content strategy and updates to ensure all information is accessible, relevant, and accurate; recommend and make changes to content for clarity and impact.
Monitor and update information based on the admissions cycle, including changes to deadlines, academic offerings, and scholarship opportunities.
Serve as communications liaison with other University departments to enhance and support communications efforts across the University.
Work closely with agency and vendor partners on projects and contracts that support communications goals.
Manage internal and agency project timelines and align all stakeholders on project goals and outputs, gathering and consolidating feedback.

The Johns Hopkins University

We are America’s first research university, founded in 1876 on the principle that by pursuing big ideas and sharing what we learn, we can make the world a better place. For more than 140 years, our faculty and students have worked side by side in pursuit of discoveries that improve lives.Johns Hopkins enrolls more than 24,000 full- and part-time students throughout nine academic divisions. Our faculty and students study, teach, and learn across more than 260 programs in the arts and music, the humanities, the social and natural sciences, engineering, international studies, education, business, and the health professions.The university has four campuses in Baltimore; one in Washington, D.C.; one in Montgomery County, Maryland; and facilities throughout the Baltimore-Washington region as well as in China and Italy.The university takes its name from 19th-century Maryland philanthropist Johns Hopkins, an entrepreneur who believed in improving public health and education in Baltimore and beyond.

Baltimore, Maryland, USA

18K employees (349 in marketing)

jhu.edu