Responsibilities

• Translate the Director-level strategy into clear retailer-specific and channel specific plans across media and digital commerce content
• Support prioritization across brands, SKUs, and demand drivers
• Ensure strategies are grounded in performance data, content insights, and category dynamics
• Connect retail media plans with national media, shopper marketing, and digital commerce content initiatives
• Ensure consistency in messaging, targeting, content, and timing across channels
• Support integrated planning processes across WPP teams
• Act as a central point of coordination across Amazon, Walmart, Target, Kroger, and pureplay teams
• Ensure alignment in campaign structure, keyword strategy, and content optimization approach
• Identify gaps and opportunities across retailers and digital shelves
• Manage timelines, deliverables, and workflows across multiple workstreams

Requirements

• 7–9 years of experience in retail media, digital commerce, or digital marketing
• Strong understanding of retail media platforms and digital commerce fundamentals
• Familiarity with content optimization, PDP strategy, and organic search is a plus
• Experience managing cross-functional projects
• Strong communication and organizational skills

Preferred

• Strong operator who can connect strategy to execution across media and content

Benefits

• competitive medical
• group retirement plans
• vision and dental insurance
• significant paid time off
• preferential partner discounts
• employee mental health awareness days