Associate Director, Commerce Investment

New York, USA (Hybrid)

$75K/yr – $180K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive retail search activation across major retailer networks by owning keyword strategy, setup, and cross-network optimization.

  • Own day-to-day management of search activations across networks like Amazon, Walmart, Criteo.
  • Must-have: 5+ years in biddable performance media with retail search expertise.
  • Standout: Leadership experience and cross-team collaboration in a fast-paced retail media environment.

Job Description

Responsibilities

  • The Associate Director, Commerce Investment will utilize their retail expertise to drive excellence in tactical activation and day-to-day management of search-based activations.
  • You will lead keyword strategy development, competitive research, day-to-day campaign setup, management, and reporting of search media buys.
  • This role will be focused on search activations across several retailer media networks, including but not limited to Amazon, CitrusAd, Criteo, The Trade Desk, Walmart, etc.
  • The role will require an understanding of each of the platforms search offerings – from self-serve to managed service buys.
  • You will connect directly with the retail media networks at each of the key customers on behalf of, and in partnership with the client.
  • You will be supporting the Director, Commerce Search as we seek to maximize retail media investment for our client accounts.
  • An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.

Requirements

  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
  • 5+ years of experience in biddable performance media execution or paid ecommerce, with a strong preference for retail media search execution
  • Experience managing a team of direct reports
  • Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook
  • Deep understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions
  • Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem
  • Strong drive to understand the retail landscape and latest trends in commerce media
  • Experience with retail bid management platforms, such as Pacvue or Skai
  • Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.)
  • Ability to collaborate and work effectively with internal teams and external partners

Benefits

  • Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
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WPP Media

Media is changing. So are we. We are WPP's global media collective, built for the AI era.We bring the best platform, people, and partners together to create innovative solutions that deliver unparalleled growth for brands - in every market, every day.

30K employees (6,827 in marketing)

Traffic Signals

Monthly Visitors
159.3K
Monthly Google Ads Budget
$9.9K
Traffic Source Mix
Search
34.3%
Direct
46.3%
Referral
10.7%
Social
5.7%
Paid
2.7%

Headcount Trend

Current headcount: ~30.1K

Marketing Team

Marketing Team Size
6,288 (21% of company)
Median Career Experience
10 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
21