Responsibilities

• Influencer Strategy Creation: Craft outcome-driven strategies for existing and prospective accounts seeking to maximize their ROI when using Later for influencer marketing and social media marketing
• New Business Proposal Support: Collaborate with Sales to create compelling new business proposals that include thoughtful research, insights, creative campaign concepts, curated creator examples, and outcome expectations
• Strategic Business Review Support: Collaborate with Account Management and services to prepare Strategic Business Reviews (SBRs) for Accounts paying Later $50,000 or more per year
• Industry Best Practices: Build and maintain best practices for doing influencer marketing and social media marketing for a variety of dimensions, including but not limited to industry vertical, social platform type, and marketing objective
• Industry Benchmarks: Build and maintain industry performance benchmarks (e.g. CPE, CPM, Engagement Rate, etc) by industry vertical and social platform type, and use when crafting strategies, proposals and SBRs
• Cross-Functional Collaboration: Effectively collaborate with internal teams, including the strategy, sales, account management, services, marketing, and product teams, to ensure alignment on account strategies, best practices, and benchmarks.
• Continuous Learning and Development: Stay abreast of industry trends, best practices, and emerging technologies to enhance skills and expertise continuously.

Requirements

• Bachelor's degree in Business Administration, Marketing, or related field.
• Expert-level working knowledge of the Influencer Marketing and Social Media Marketing landscape with 5+ years of experience required.
• Passion for the creator economy and connecting marketers and creators
• Proven track record of success in influencer strategy creation and delivery for enterprise-grade B2C consumer brands.
• Excellent project management and cross-functional coordination skills.
• Excellent customer-facing communication, presentation, and storytelling skills.
• Ability to work effectively in a fast-paced, dynamic environment with cross-functional teams.
• Strategic and creative thinker with a customer-centric mindset and a results-oriented approach.
• Proficiency in CRM software (e.g., Salesforce) and collaboration software (GSuite, Slack, Zoom) is required.
• Proficiency in Influencer Marketing, Social Media Management, and Affiliate Marketing software is required.
• Proficiency in paid social advertising is a plus.

Nice to Have

• Proficiency in paid social advertising is a plus.

Benefits

• Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.