Associate Director, Business Intelligence

New York, USA (On-site)

$113K/yr – $180K/yrSenior Level5+ years expFull time

Posted 3 months ago

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Job Summary

Drive cross-functional client analytics work by owning program delivery and insights that move business outcomes.

  • Own end-to-end client analytics programs and deliverables across internal and external teams.
  • Must-have: 5–7 years in data/analytics consulting or quantitative marketing with multi-channel experience.
  • Standout: BI tool experience (e.g., Datorama, Tableau, Power BI) and strategic consulting ability.

Job Description

Responsibilities

  • Create professional relationships with the many members of your internal and client team(s) while being solely responsible for the level of quality in communications and deliverables for the entire team that serves on your client's behalf.
  • Work throughout the year with internal and external (client team, partner agencies/consulting groups) partners to create measurement plans/proposals that satisfy all client goals and address challenges/opportunities with clearly defined goals and definitions of program success.
  • Oversee the creation of the business rules and parameters of the engagement and participate together with internal Finance and Operations teams in the scoping process and any necessary requests for proposal from outside vendors/data companies.
  • Manage the many internal data sources and (where applicable) third-party vendors/data streams that comprise our custom measurement platform while keeping process on task within the established timelines and delivery dates.
  • Synthesize the data available into insights about the success of our programs in transforming the behavior of our target audience (healthcare professionals, patients/prospects or a combination of the two) while identifying opportunities for program optimization and enhancement.
  • Be a strategic consultant using the insights as the foundation for presentations, reports, assorted client deliverables in either a face-to-face or virtual setting.
  • Identify areas of opportunity to expand our presence through consultative selling at current clients while periodically participating in any new business development opportunities as they arise.
  • Understand client needs and internal operations to achieve success for the client and team.
  • Provide strategic review of your team's work to ensure deliverables are on time, data cleanliness & clean presentation of story is presented, and overall, of high quality.
  • Collaborate with people across the organization, affect positive change, understand competitive offerings, identify needs to get projects moving and keep them moving forward with our teams.

Requirements

  • 5 to 7 years of work experience in data/analytics consulting or quantitative marketing/analysis
  • Depth of understanding of how clients use all aspects of their multi-channel marketing mix in reaching their customers.
  • Power-user of business IT software: MS Excel, Word, PowerPoint
  • Literacy of business intelligence software such as Datorama, Tableau, Power BI, Adobe, Google, etc.

    Benefits

    • Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
    Publicis Collective logo

    Publicis Collective

    As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

    New York, New York, USA
    708 employees (236 in marketing)

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