Responsibilities

• Lead brand strategy from discovery through execution on integrated accounts — spanning brand positioning, campaign strategy, content ecosystems, and experience design
• Develop audience insight frameworks that inform not just advertising but how a brand shows up across every touchpoint - digital, retail, OOH, social, experiential
• Develop culturally grounded audience insight frameworks for NA markets that go beyond demographics to capture values, social dynamics, and cultural tension points
• Translate business problems into clear creative briefs that give creative teams a provocative, singular strategic direction
• Present strategic recommendations to senior clients (VP/CMO level) with confidence and conviction — you don't just hand off work, you land it
• Collaborate across experience design, data/analytics, media, and local market teams, agency partners — to ensure brand strategy is a connective thread
• Act as a cultural intelligence lead — tracking shifts in consumer behavior, category dynamics, and cultural moments relevant to your client portfolio
• Collaborate cross-functionally with experience design, data/analytics, and media strategy teams to ensure brand strategy is a connective thread across channels
• Mentor junior strategists (Strategists and Senior Strategists) and contribute to how the strategy practice evolves internally

Requirements

• 6–9 years of brand strategy experience, with the majority in an integrated creative or experience agency
• Demonstrated range across brand positioning, comms strategy, and experience/digital — not siloed in one channel
• Strong qual and quant research instincts — you know how to get to insight, not just information
• Experience in multicultural or Hispanic marketing within the US market, with an understanding of cultural nuance in brand storytelling is a strong plus
• A sharp creative instinct: you write briefs that writers and art directors actually want to work from
• Experience leading strategy on complex, multi-stakeholder accounts independently
• Comfort presenting and building trust with senior-level clients
• Familiarity with brand architecture, purpose frameworks, and how brand strategy translates into design systems and experience principles

Nice to Have

• Experience in multicultural or Hispanic marketing within the US market, with an understanding of cultural nuance in brand storytelling is a strong plus.

Benefits

• GALE embraces a hybrid, flexible workplace.