Responsibilities

• Brand Strategy & Positioning: Lead the development and evolution of the firm’s brand strategy to align with core priorities and achieve measurable business outcomes.
• Narrative Development: Translate complex business strategies into clear, differentiated brand narratives across all practice groups, global markets, and specific industries.
• Brand Stewardship: Serve as the primary brand steward, ensuring strict governance and consistent application of visual identity, messaging, and standards across every touchpoint.
• Integrated Campaigns: Develop and oversee high-impact firmwide campaigns, integrating digital, content, events, and business development to drive global market visibility.
• Cross-Functional Collaboration: Partner with Marketing, Client Development, and technical teams to ensure all client-facing experiences authentically reflect the firm’s brand position.
• Performance Metrics & Reporting: Define and track key brand performance indicators, reporting actionable insights and strategic impact directly to executive leadership.
• Market Intelligence: Leverage market research, competitive intelligence, and client listening to inform strategy and monitor overall brand health.
• Alumni Program Leadership: Build and lead a strategic Alumni program designed to strengthen long-term advocacy and generate new business development and referral opportunities.
• Agency Management: Manage and direct relationships with external agencies to ensure high-quality execution and alignment with firm goals.
• People Leader: Serve as direct supervisor and mentor to direct reports