Associate Director, Brand Strategy & Content

New York City, NY (On-site)

$125K/yr – $150K/yrSenior Level7+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end executive communications and content strategy for institutional and wealth audiences, turning complex investment concepts into audience-appropriate narratives across multi-channel campaigns.

  • Content ownership: lead editorial and multi-channel programs from concept to assets for conferences, investor events, and external-facing channels.
  • Editorial leadership: partner with senior execs to craft talking points, keynote materials, and thought leadership that align with product, capital formation, and distribution goals.
  • Audience-focused execution: translate investments, AI concepts, and market themes into articles, newsletters, and investor-ready content across email, web, and social.

Job Description

Responsibilities

  • Develop and distribute engaging content across owned and social channels.
  • Lead creation of executive thought leadership, market commentary, investor education materials, and industry insights.
  • Produce high-quality written content including articles, newsletters, white papers, Q&As, event recaps, and long-form thought leadership pieces.
  • Identify timely market themes and emerging trends relevant to investors, advisors, and the software ecosystem.
  • Partner with senior executives to develop messaging, talking points, and written content for conferences, investor events, podcasts, and other external-facing channels.
  • Manage end-to-end project execution for executive communications initiatives, coordinating across stakeholders, timelines, approvals, and deliverables to ensure high-quality content is delivered on schedule.
  • Support preparation of keynote presentations, fireside chats, and panel discussions.
  • Ensure consistency of messaging and voice across all external communications.
  • Develop content and creative for integrated marketing campaigns spanning email, web, social, paid media, and other digital channels - ensuring messaging is audience-appropriate, on-brand, and optimized for each channel.
  • Lead campaign messaging strategy in partnership with product, capital formation, and distribution teams, translating business objectives into compelling multi-channel content programs.

Requirements

  • 7-10 years of experience in content strategy, communications, or marketing — ideally within asset management and/or software technology.
  • Exceptional written and verbal communication skills; demonstrated ability to write in multiple voices and for varied audiences.
  • Deep understanding of institutional and wealth channel investor audiences, combined with fluency in technology and AI concepts
  • Strong project management skills; able to manage multiple workstreams and stakeholders simultaneously.
  • High editorial standards and meticulous attention to detail.

Preferred

  • Experience at leading financial institutions (e.g., global investment banks, asset managers) or enterprise technology organizations is strongly preferred.
Vista Equity Partners Management logo

Vista Equity Partners Management

3.4 Glassdoor

Vista Equity Partners (Vista) is a leading global technology investor specializing in software. Through its private market strategies — private equity and private credit — and tailored private wealth solutions, Vista seeks to deliver differentiated returns using a proprietary, disciplined approach. Over 25 years, the firm has built a diversified portfolio of mission-critical software companies serving millions worldwide. Vista’s private equity strategy actively partners with its portfolio to harness transformative technologies like generative AI, driving innovation and operational excellence at scale. Further information is available at vistaequitypartners.com.

Founded in 2000
Austin, Texas, USA
862 employees (29 in marketing)
53% recommend to a friend
94% CEO approval

Traffic Signals

Monthly Visitors
88.1K
Traffic Source Mix
Search
45.1%
Direct
45.8%
Referral
7%
Social
1.4%
Paid
0.6%

Headcount Trend

Current headcount: ~861

Marketing Team

Marketing Team Size
18 (2% of company)
Marketing Roles Posted (Last 30 Days)
1

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