Associate Director, Brand Marketing, Body Category, Naturium at e.l.f. Beauty | Los Angeles, CA | $130K/yr – $160K/yr

e.l.f. Beauty

Associate Director, Brand Marketing, Body Category, Naturium

Los Angeles, CA (Hybrid)

$130K/yr – $160K/yrSenior Level8+ years expFull time

Posted 2 months ago

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Job Summary

Shape and own the global brand world for the Naturium body line, translating insights into a distinct, culturally resonant identity and a clear US GTM that drives retail activation and long-term growth.

Brand Architecture: Define the body category’s narrative, voice, and visual language to create a coherent, globally scalable identity.
Campaign Leadership: Lead 360° brand campaigns from vision through execution, aligning creative, channels, and partnerships to reinforce the brand world.

Job Description

Responsibilities

Define and own the global brand strategy for the Naturium body category establishing the brand world, narrative architecture, and long-range vision
Develop brand positioning, messaging frameworks, and creative territories that are distinctly ownable for body
Identify whitespace opportunities in the body category and consumer landscape that the brand can meaningfully own
Serve as the global brand authority for body the final word on how the brand shows up across every market, channel, and partner
Architect the world of Naturium body: the aesthetic, the voice, the values, and the emotional territory the brand inhabits
Develop and steward brand guidelines and creative standards that give the body category a coherent, magnetic identity across global touchpoints
Shape the cultural brand calendar identifying tentpole moments, cultural conversations, and brand-right opportunities that bring the body world to life
Forge brand partnerships, collaborator relationships, and cultural alliances that expand the body brand's universe and deepen consumer connection
Champion a brand-first approach to every consumer touchpoint, ensuring the body category has a distinct, consistent presence that is unmistakably Naturium
Lead the strategic development of 360° brand campaigns for the body category setting the creative vision, brand narrative, and cultural ambition from brief through execution

Requirements

8–10+ years of brand strategy, brand management, or integrated brand marketing experience within beauty, personal care, or high-growth consumer brands
Proven track record building brand worlds not just executing campaigns with deep experience in brand positioning, architecture, and creative strategy
Demonstrated success developing and owning go-to-market brand vision for the US market, including experience with mass, specialty, and DTC retail environments
Experience with key US retail partners (Target, Sephora, Ulta, and/or DTC) required
Strong understanding of the body care category, consumer behavior, and cultural trends
A genuine cultural antenna. You know what’s happening in beauty, wellness, and broader culture, and you know how to make a brand part of the conversation
Demonstrated ability to influence senior cross-functional and global stakeholders through strategic clarity and compelling brand storytelling
Experience working with internal creative teams and external agency partners to deliver high-impact brand work
Hands-on experience using or evaluating generative AI tools in a brand or creative strategy context
Strong financial acumen with experience managing brand investment and performance metrics
Exceptional communicator written, verbal, and visual with the ability to build and sell a brand vision to any audience
Highly strategic with strong executional instinct; you can write the brand manifesto and make sure it gets built
Ability to travel as business needs require

Benefits

medical, dental, and vision insurance
a retirement savings plan
gender neutral parental leave
unlimited paid time off

e.l.f. Beauty

4.1 Glassdoor

e.l.f. Beauty is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion.Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.

Founded in 2004

Oakland, California, USA

1.5K employees (270 in marketing)

www.elfbeauty.com

77% recommend to a friend

83% CEO approval