Associate Director, Brand Experience at Publicis Collective | New York City, NY | $97K/yr – $156K/yr

Publicis Collective

Associate Director, Brand Experience

New York City, NY (On-site)

$97K/yr – $156K/yrSenior Level5+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the development and leadership of media strategies and audience-focused plans, driving budgets, channel mix, and cross-functional integration for client outcomes.

Own audience-driven media strategy with data-backed segmentation and growth sourcing
Lead client-facing POVs, strategic recommendations, and budget stewardship across full-funnel plans
Coach teams, align cross-functional partners, and institutionalize optimized processes and tools

Job Description

Own holistic media strategy and budget stewardship while shaping audience insights and cross-functional collaboration.

Collaborate with strategic solutions to interrogate client briefs and respond as relevant
Develop audience approaches, segmentations, and data strategy with audience outcome teams
Build understanding of target audiences, including multicultural segments, using research tools
Craft communications strategies rooted in audience insight and client business context
Coordinate with cross-functional agencies to integrate media into marketing strategies and creative ideas
Present strategic approaches and media strategies to clients
Oversee full-funnel budget scenarios and channel allocations using tools and audience insights
QA budgets with direct reports, troubleshoot, and solve problems
Identify optimal creative formats and messaging for concepting and planning
Manage client relationships and cross-functional teams to maintain trust and authority

Requirements provide the baseline for the role, focusing on digital media planning, leadership, and analytical capability.

5+ years of experience in digital media planning across channels with increasing responsibility
Previous team management experience
Experience with media systems/platforms (Kantar, IMS, Media Tools Flowchart Software, R/F and Optimization Software, comScore, Prisma, Mbox, MRI/GfK, GWI)
Proficiency in Microsoft Office Suite with strong Excel and PowerPoint skills
Proven expertise in holistic media strategy, planning, implementation, and reporting
Strong budget management experience, including forecasting and actualizing budgets
Demonstrated business acumen with a track record of success in media services
Strategic and critical thinking with unconventional problem-solving
Strong relationship-building skills with clients, vendors, and media reps
Excellent communication and presentation skills to lead meetings with clients and stakeholders

Benefits

medical coverage
dental
vision
disability
401K
parential and family care leave
family forming assistance
tuition reimbursement
flexible time off

Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA

708 employees (236 in marketing)

www.publiciscollective.com