Associate - Direct Marketing (Hybrid)

McLean, VA (Hybrid)

$82K/yr – $93K/yrMid Level1+ years expFull time

Posted 3 months ago

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Job Summary

Lead development and execution of mail acquisition campaigns for Capital One’s Small Business Owner segments, coordinating cross-functional teams and translating insights into actionable testing and strategy.

  • Own ongoing mail acquisition campaigns and testing initiatives.
  • Must-have: At least 1 year of project or process management experience.
  • Standout: Ability to synthesize research, trends, and competitive factors into strategic recommendations that influence decision makers.

Job Description

Responsibilities

  • Lead development and execution of ongoing mail acquisition campaigns and testing initiatives for the Small Business Owner acquisitions, cross-market and proactive multicard audiences segments.
  • Serve as key liaison for and collaborate with cross-functional teams including partners from: Marketing & Analysis, Creative, Operations/Production, Legal etc.
  • Collaborate with direct mail leaders and audience-specific analyst teams to understand business performance of the audience. Build on analysis to identify new opportunities and adjust marketing/ testing strategies to fit goals.
  • Synthesize research insights, marketing trends, competitive landscape, and macro external factors to identify new strategic recommendations to improve results and Brand impact
  • Influence internal decision makers with formal recommendations and informal networking through excellent communication.
  • Report and share results cross-team and cross-enterprise in both formal and informal presentation styles.
  • Work proactively in an agile environment and identify when to work outside the process in whitespace.

Requirements

  • Bachelor’s degree or military experience
  • At least 1 year of experience in project or process management
  • At least 1 year of experience in Google Suite (Sheets and Slides)

Preferred

  • An entrepreneurial spirit, initiative, leadership, creativity, balance of proactivity and reactivity, and a drive for results
  • Experience leading and managing processes or projects. “Even better if’ that experience includes working with creative teams and agencies, and writing effective creative briefs.
  • Ability to manage the details of multiple projects, deadlines, and changing priorities simultaneously while maintaining excellent and accurate work
  • Experience or education in marketing. “Even better if” that includes direct-mail channel specific experience.
  • A passion for leveraging data, metrics, and insights to drive results and learnings
  • A curious mindset, ready to dig in on consumer attitudes/behaviors/trends and draw implications for marketing
  • Highly effective communication skills with outstanding writing, editing, and presentation abilities
  • Strong working knowledge of Google Suite (Sheets, Docs and Slides)

Benefits

  • Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Learn more at the Capital One Careers website . Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
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Capital One

3.8 Glassdoor

At Capital One, we're making things better for our customers and associates through innovation and collaboration. We were founded on the belief that everyone deserves financial freedom—and are dedicated to a world where all have equal opportunity to prosper. Banking is in our DNA, but we are so much more than a bank. We always think about what’s next—and how we can bring our customers the tools needed to improve their financial lives. Your ideas, experiences and skills will help make banking better. You’ll be part of a supportive culture while earning amazing benefits. That’s life at Capital One. Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. View our Social Media Community Guidelines https://www.capitalone.com/digital/social-media/

Founded in 1994
McLean, Va, US
62K employees (2,158 in marketing)
67% recommend to a friend
80% CEO approval

Traffic Signals

Monthly Visitors
127.9M
Monthly Google Ads Budget
$12.3M
Traffic Source Mix
Search
16.9%
Direct
77.4%
Referral
3.7%
Social
1.2%
Paid
0.6%

Headcount Trend

Current headcount: ~81.6K

Marketing Team

Marketing Team Size
1,388 (2% of company)
Median Career Experience
17.5 years
Median Tenure
7.2 years
Marketing Roles Posted (Last 30 Days)
20

Funding

Total Funding
$5.5B
Last Raise
$2.8B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $2.8B
  • Jan 2025
    Post IPO Debt • $1.8B
  • May 2023
    Post IPO Equity • $954M

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