Responsibilities

• The Assoc Digital Marketing Analyst’s goal is to help develop and implement well thought out and strategic marketing plans for Digital Marketing to generate Ecommerce sales.
• Success will be measured by return on investment metrics, as well as overall execution of the plan.
• This person will report to the Manager, Digital Marketing and collaborate with Digital Marketing, Digital Experience, and Merchandising as well as outside partners and vendors.
• Assist Digital Marketing Manager and Lead Digital Marketing Analyst with day-to-day management of the Belk Partner Marketing program by partnering with internal buying offices and external vendors to execute paid vendor campaigns.
• Partner with buying offices to confirm campaign details and logistics based on promotional calendar
• Manage schedule of deadlines for upcoming campaigns- asset and other deliverable deadlines, confirming inventory and promos are still accurate
• Assist with creative briefing process weekly
• Own the CRMs through requests, uploads, checklists, and audience management
• Oversee shared internal documents that communicate campaign information with partner teams
• Assist with trafficking on-site activations and affiliate coupon/offers

Requirements

• Bachelor’s degree and/or equivalent years of experience
• Specific Degree: Marketing, Journalism, Business Administration, or related
• Specific work or project experience: Marketing in-house or agency, or other related experience
• Industry experience: Marketing
• Specific work or project experience: Preferably Digital Marketing experience in Social Media
• 2 or more years of applicable experience preferred
• Strong organizational, analytical, and problem-solving skills
• Exceptional interpersonal and vendor-facing communication skills.
• Excellent ability to collaborate with internal and external teams.
• Strong working knowledge of social media or digital marketing.