Responsibilities

• Lead strategy and execution of General Mills retailer customer marketing programs and tactics with internal and external groups
• Develop customer marketing strategic plans, media reporting, with particular emphasis on direct retailer customer data (Scintilla, WMC)
• Develop and foster new partnerships with retail media insights & analytics teams
• Oversee creative briefs, timelines, sales lift performance, etc. in support of shopper campaigns
• Lead and participate in key customer meetings, WAMM ownership, and other omni-campaign executive summary needs
• Foster strong working relationships with sales, SGC, and marketing team members
• Maintain account level customer marketing budget, creative, and reporting
• Conduct data/event analyses for internal and external stakeholder learning

Requirements

• Bachelor’s Degree, preferably in Economics, Marketing, or Business
• 3+ years in Shopper or Brand Marketing, Sales or eCommerce experience
• Experience selling customer marketing plans to large retail customers
• History of collaboration with cross-functional teams, agency partners
• Strong business acumen, linking analytics with consumer insights to deliver results
• Customer Marketing, Media, and Search expertise with strong communication skills
• Ability to work independently and pick up new systems, data, tools – and rapidly apply them to delivery actionable insights.

Preferred

• Experience in developing account specific marketing media and search plans
• Ability to leverage strong analytic skills, uncover and develop analytic results – from insights to decision via compelling storytelling and data visualization.
• Natural curiosity, comfort with quantitative problem solving, and ability to clearly communicate complex results.

Benefits

• Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.