Responsibilities

• Support design and optimization of lifecycle journeys including onboarding, engagement, renewal, and retention.
• Translate lifecycle strategy into campaign plans, including audience targeting, messaging, and channel approach.
• Support the qualification and vetting of multichannel growth opportunities across product lines through data analysis and market insights.
• Plan and execute campaigns across email, SMS, and direct mail channels
• Partner with marketing operations and engineering teams to launch automated and triggered communications.
• Support testing initiatives (A/B testing, segmentation, and timing strategies)
• Monitor campaign performance and identify optimization opportunities.
• Collaborate cross-functionally with Product, Analytics, Creative, and Operations teams.
• Help maintain lifecycle calendars, priorities, and campaign documentation.

Requirements

• 3–5 years of experience in lifecycle marketing, CRM marketing, or customer engagement strategy.
• Strong analytical skills, with experience analyzing campaign performance and providing optimization recommendations.
• Experience managing projects across multiple stakeholders.
• Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and succinctly.
• Experience working with operations and engineering teams to build and deploy highly dynamic campaigns
• Strong project management skills with the ability to manage multiple campaigns simultaneously

Preferred

• Experience with Email, SMS or direct mail marketing programs
• Familiarity with customer segmentation or personalization strategies
• Exposure to experimentation frameworks or holdout testing
• Experience working with analytics or customer data platforms (CDP)
• Experience supporting retention, subscription, or loyalty programs
• Experience in the Insurance space
• Experience in using HighTouch

Benefits

• Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.
• Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind. You’ll have access to industry leading training, certification, career mentorship and coaching with supportive leaders at all levels.
• Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose. As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.
• Great Rewards: We offer compensation and benefits built to enhance your physical well- being, mental and emotional health and financial future.
• Comprehensive Total Rewards program that offers personalized coverage tailor- made for you and your family’s overall well-being.
• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance
• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
• In office and remote opportunities, as well as our signature GEICO Flex program, offering the ability to work remotely for up to four weeks per year.