Associate, Creator Management

New York City, NY (Remote)

$60K/yr – $65K/yrEntry Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own and orchestrate Influential's influencer-driven campaigns, blending creator scouting, vetting, casting, and contract management with data-driven insights to maximize brand ROI across campaigns.

  • Campaign Leadership: Oversee end-to-end influencer programs and ensure ROI alignment.
  • Creator Strategy & Casting: Identify, vet, and negotiate with creators to meet brand KPIs.
  • Cross-Functional Collaboration & Measurement: Coordinate with account, research/analytics, and ops to optimize outcomes.

Job Description

Responsibilities

  • Be accountable for the overall success of Influential's social campaigns.
  • Build and execute creator strategies specific to campaigns, refine current success metrics, and introduce new success metrics.
  • Support training of all aspects of planning and audience reporting, use of research tools, as well as the development of writing and presentation skills.
  • Liaise between the creator management team and other key internal groups on each account (account management, research/analytics, operations) to ensure client needs are being met.
  • Strategically identify talent and creators for campaigns in a way that maximizes ROI and hits brand/client KPIs.
  • Manage the vetting process for talent presented to brands to ensure alignment with overall brand safety and campaign-specific criteria.
  • Leverage data and insights to successfully position recommended creators to clients.
  • Oversee creator casting, negotiation, contracting and content management across brand campaigns.

Requirements

  • 2+ years of experience working in a digital, advertising, or creator marketing environment.
  • Exceptional presentation skills and experience working directly with clients.
  • Experience working in an agency setting.
  • Experience managing and coordinating projects in a fast-paced environment.
  • Comfortable working in a startup environment, creating organization and processes where none may already exist.
  • Sourcing experience that extends beyond social
  • Knowledge of offline and online space; strong understanding of the relationship between brand, media, and consumer.
  • Well versed in the creator space or strong interest in the industry, established network of managers/agents or creator contacts.
  • Working knowledge of online performance tracking and brand measurement tools.
  • Strong organizational skills with the ability to multitask, detail-oriented with attention to schedules and timelines, and maintenance of records and materials.
  • A self-starter who loves collaboration and is open to feedback, comfortable working independently as well as influencing cross-functional teams.
  • Knowledgeable of all major social platforms (Instagram, Facebook, Pinterest, TikTok, Twitter, YouTube).
  • Stay up-to-date on the latest trends and innovations in the social realm.
  • Bachelor’s degree or equivalent experience.

Benefits

  • medical coverage
  • dental
  • vision
  • disability
  • 401K
  • parential and family care leave
  • family forming assistance
  • tuition reimbursement
  • flexible time off
Influential logo

Influential

2.8 Glassdoor

Influential is the global leader in influencer marketing, founded in 2013, and is the only influencer company that is a preferred partner of all major social media platforms. Influential uses the industry’s richest data, powered by the smartest AI and human intelligence, to precisely match audiences with creators delivering ROI and measurable business outcomes for brands. Our obsession with brand safety and commitment to inclusion underpins everything we do, and we are trusted by over 60% of Fortune 500 brands.

Founded in 2013
Las Vegas, Nevada, USA
483 employees (119 in marketing)
28% recommend to a friend
43% CEO approval

Traffic Signals

Monthly Visitors
18.3K
Traffic Source Mix
Search
34.3%
Direct
55.3%
Referral
5.5%
Social
3.4%
Paid
1.3%

Headcount Trend

Current headcount: ~484

Marketing Team

Marketing Team Size
110 (23% of company)
Median Career Experience
15 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$51.5M
Last Raise
$15M
Convertible Note, 4 years ago

Funding History

  • Nov 2021
    Convertible Note • $15M
  • Jun 2018
    Series B • $12M
  • Sep 2017
    Series Unknown • $14.5M

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