Responsibilities

• Develop compelling creative concepts for brands across major markets, including healthcare, hospitals, advocacy, education, innovation, energy and more.
• Ensure your work aligns with The New York Times' editorial tone, while also meeting category-specific goals.
• Collaborate with disciplines across T Brand Studio ranging from video producers, strategists, PMs and sales teams to editors, writers, art directors and designers.
• Develop collaborative relationships with the Strategy, Media and Sales partners to navigate complex client structures.
• Map creative solutions to category insights across industries
• Craft creative storytelling solutions to solve clients' biggest communication challenges. This includes translating complex, technical or regulated subject matter.
• Facilitate the creative and the conceptual framework for all projects.
• Guide a creative vision for a client to fruition.
• Manage the concept strategy which meets the goals of the clients.
• Revise, pivot and rework ideas.
• Ensure that branded content maintains the authenticity, credibility, and tone consistent with The New York Times' editorial environment.
• Partner with Program Management to build scopes of work and project plans that set the team up for success against creative deliverables.
• Provide clear and objective critiques of creative work.
• Present internally and externally to clients.
• Stay informed of innovations, trends and latest discoveries across multiple therapeutic areas.
• Demonstrate support and understanding of our value of journalistic independence and a commitment to our mission to seek the truth and help people understand the world.
• Establish clear parameters around brand and product integration.
• Master NYT ad products and formats to pitch work and creative ecosystems that harness the scope of the full portfolio of brands.