Responsibilities

• Social-First Concepting: Develop creative ideas designed specifically for social platforms. Ideas that feel native, timely, and culturally connected.
• Hands-On Creative Execution: Lead the making of social content across formats, including short-form video, series, creator collaborations, and reactive moments.
• Creator Collaboration: Work closely with creators and influencers to shape content that feels authentic, entertaining, and brand-right.
• Platform Craft: Apply a strong understanding of TikTok, Instagram, YouTube, and emerging platforms to ensure content is built for how people actually consume and share.
• Social Media Excellence: Have a deep knowledge and hunger for understanding the platform features, algo nuances, and cultural implications across core and emerging social platforms to build creative for how people actually consume and share.
• Creative Leadership: Guide and mentor junior creatives, freelancers, and makers, offering clear feedback and raising the bar on craft and thinking.
• Cross-Functional Collaboration: Partner with social strategy, account, and production teams to bring ideas to life efficiently and effectively.
• Brand Stewardship: Ensure all work aligns with brand voice, tone, and standards while still pushing into new creative territory.
• Presentation & Selling: Help present work internally and to clients with clarity, confidence, and creative rationale.

Requirements

• 6–9 years of creative experience with a strong focus on social and digital content
• Portfolio demonstrating social-first thinking and execution
• Deep understanding of social platforms, formats, and trends
• Experience working directly with creators or talent
• Strong writing, visual, and storytelling skills
• Ability to move quickly without sacrificing quality
• Collaborative mindset and comfort in fast-paced environments

Preferred

• The Ideal Candidate You are a social creative leader first, not a traditional CD retrofitted for digital. You are a maker-leader. Equally excited about the idea and the execution. You’re curious, plugged into culture, and confident in your point of view. You want to grow into bigger leadership, but you still love being close to the work, sweating the craft, and rallying the team from the front lines. You\'re a leader who doesn’t just direct the work, but actively makes it - setting the standard through hands-on execution.

Benefits

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.