Associate Creative Director, Paid Media & Social

Glendale, CA (On-site)

$110K/yr – $165K/yrSenior Level8+ years expSalaried Ft

Posted 3 months ago

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Job Summary

Lead hands-on design leadership to translate data into creative, driving agile production with a small design team.

  • Own hands-on design leadership and actively contribute to craft with a four-designer team.
  • Must-have: 8+ years design, 2-3 years in leadership, and Gen AI mastery.
  • Standout: Close collaboration with marketing to create a data-informed playbook and rapid testing.

Job Description

Responsibilities

  • Lead by Example: You are a hands-on leader who "runs alongside" the team. You don't just review work; you are active in the design process, demonstrating craft and speed to set the standard for your four designers.
  • Performance Strategy: Collaborate directly with marketing to translate raw data into creative iterations. You’ll be responsible for identifying why an ad performed and how to double down on those wins.
  • Testing & Optimization: Design and implement rigorous testing frameworks. You will create variants, set up structured tests, and measure findings to build a documented "playbook" of best practices for each brand.
  • Team Training: Use measurement and data findings to mentor the team, establishing best practices in collaboration with marketing to ensure the entire creative pod understands the "why" behind the "what."
  • Agile Creative Production: Operate within agile systems to keep the team organized, accountable, and consistently meeting deadlines. You take full ownership of timelines and project health.

Requirements

  • 8+ years of design experience, with 2-3 years in a leadership role.
  • Gen AI Mastery: Strong working skillset utilizing Generative AI tools (Gemini, Firefly, Veo, etc.) to accelerate workflows, conceptualize ideas, and enhance creative output.
  • Platform Fluency: Expert understanding of Adobe Creative Suite, Figma, and modern video editing tools optimized for social formats.
  • Industry Experience: Background in a fast-paced agency or performance-heavy in-house team is required.
      Softline Solutions logo

      Softline Solutions

      At Softline Solutions, we understand that no matter what surface you play, run or walk on, safety and comfort are a priority. Softline Solutions was founded to research and fulfill the need for safer, cleaner and sustainable playground and recreation surfaces. This research led to the manufacturing of Pour In Place safety surface systems and other unique specialist surfacing systems to meet global safety standards without compromising the environmental footprint.Softline Solutions' team of consultants work with clients throughout North America from design through to successful installation of custom surfaces for playgrounds, courtyards, trails, and running tracks. Among our surface systems, we are pleased to share that Softline's FirstBaseTM surfaces are certified by IPEMA (International Playground Manufacturers Association).Our commitment to quality is the unparalleled focus to deliver high-quality products and service to our customers to ensure absolute safety for the children. You may read more about IPEMA at www.ipema.org or visit our website at https://www.softlinesolutions.net/certifications.

      Founded in 2006
      Canada, North Carolina, USA
      21 employees (1 in marketing)

      Traffic Signals

      Monthly Visitors
      556
      Traffic Source Mix
      Search
      32.6%
      Direct
      41.8%
      Referral
      12.7%
      Social
      10%
      Paid
      1.7%

      Headcount Trend

      Current headcount: ~21

      Marketing Team

      Marketing Team Size
      1 (5% of company)
      Median Career Experience
      15 years
      Median Tenure
      6.5 years
      Marketing Roles Posted (Last 30 Days)
      2