Responsibilities

• Lead and shape social-first always-on brand channels, including paid workstreams.
• Develop breakthrough ideas that drive cultural relevance, engagement, earned media, and audience growth.
• Partner closely with strategy, production, design, creator/influencer, and account teams to deliver integrated campaigns.
• Provide creative oversight across content strategy, copy, design, video, and platform execution.
• Guide brands on how to show up authentically across TikTok, Instagram, YouTube, creator partnerships, and emerging platforms.
• Pitch campaign ideas and creative opportunities to existing and prospective clients.
• Mentor and inspire junior creatives while helping elevate the overall creative standard of the agency.
• Stay ahead of platform trends, creator behavior, internet culture, and evolving content formats.
• Contribute to agency growth through thought leadership, internal creative development, and marketing initiatives.

Requirements

• 8-10 years of experience in creative, social, and/or creative production within agencies and/or in-house creative teams.
• Proven experience developing and leading social-first campaigns for modern brands.
• High taste level and strong understanding of modern brand aesthetics and internet culture.
• Strong conceptual thinking, copywriting, visual language, production knowledge, and storytelling abilities.
• Deep understanding of today’s social and creator ecosystem across TikTok, Instagram, YouTube, Shorts, Reels, and emerging platforms.
• Deep understanding of how a brand TikTok account runs in an organic and paid content lifecycle, including knowledge of today’s social & creator systems.
• Experience leading projects from creative concepts through production and launch.
• Strong client communication skills with ability to present and problem solve in real time.
• Leverage AI-native creative workflows and emerging creative technologies to accelerate ideation, content development, trend analysis, production efficiency, and rapid creative iteration across.
• Ability to lead teams while remaining hands-on in the work when needed.