Responsibilities

• Provides technical expertise to aid in executing strategies within a specific function, developing detailed plans and recommendations to advance business/network/agency objectives.
• Works on complex projects that influence key operational goals and strategic priorities.
• Operates as a subject-matter expert to provide guidance and support to junior professionals and teams.
• Leads the creative vision, conceptual development, and execution of integrated marketing, brand, digital, experiential, and/or content initiatives across multidisciplinary teams and platforms.
• Oversees the development of innovative creative solutions that align with client objectives, audience insights, brand strategy, and business goals while ensuring creative excellence, consistency, and impact across all touchpoints.
• Partners with strategy, account management, production, media, technology, and creative teams to guide omnichannel storytelling, integrated brand experiences, and emerging creative approaches within fast-paced, evolving market environments.