Responsibilities

• Lead the development of social-first and culture-driven campaign concepts for new and existing clients in close collaboration with art directors, copywriters, strategists, social leads, and producers. Shape the narrative, voice, and messaging across all creative expressions.
• Oversee copy across integrated campaigns, real-time/reactive moments, video and short-form scripted series, experiential extensions, and digital/web touchpoints. Ensure work feels native, timely, cohesive, and distinct.
• Guide brand participation in cultural moments, trends, and conversations with clarity and authenticity. Balance speed with strategy, ensuring reactive and always-on copy maintains brand voice and creative integrity.
• Own and evolve brand voice across social ecosystems. For select clients, help build or refine messaging frameworks, tone-of-voice guidelines, and campaign/social playbooks that empower consistency while leaving room for spontaneity.
• Manage, mentor and develop a team of copywriters. Provide clear, constructive feedback, encourage experimentation, and raise the overall quality and ambition of the creative output.
• Build trusted creative relationships with clients, acting as a strategic and cultural partner. Grow and maintain a network of writers, editors, creators, and cultural collaborators to support fast, relevant execution when needed.

Requirements

• 8+ years of multidisciplinary creative experience
• Ideally within agency environments and for consumer brands
• Fluency across formats: scripting, long-form storytelling, campaign narratives, taglines, headlines, captions, memes, reactive copy
• Knowledge of social platforms and how to write natively for each (TikTok, Instagram, X, YouTube, Reddit, emerging channels)
• Ability to originate big, culture-born ideas and translate strategy into concepts and copy systems
• Leadership experience managing a team of copywriters

Preferred

• Experience writing for multiple platforms and formats
• Experience with real-time/reactive marketing
• Background in consumer brands
• Established network of writers, editors, creators and cultural collaborators

Benefits

• Medical + dental + vision insurance
• Generous PTO and paid holidays
• Dedicated mental health days
• Unlimited sick time
• Give Back. 40 hours of paid VTO annually (voluntary time off)
• 401(k) retirement plan with matching
• Pre-tax commuter and healthcare benefits
• 12 weeks paid leave for new parents
• Individualized career mapping
• Summer Fridays (early close Fridays Memorial Day - Labor Day)
• Hybrid work schedule (1-3 days in office per week, depending on role)