Own creative direction and multi-channel rollout for culturally honest campaigns, supervising concept to production and client storytelling.

• Deliver breakthrough creative work
• Create succinct concepts for projects inclusive of big picture campaigns.
• Lead the creative expansion of big picture concepts to be rolled out into 360 creative including: retail copy, radio, print, out of home, in store signage, etc.
• Understand when to push for Digital/Social focused projects.
• Collaborate with the creative team on new business pitches to develop and shape brands and their messaging.
• Interact with project teams to ensure tone, style and structure support the concept.
• Actively contribute to strategic brainstorming campaign development, creative brief development and execution.
• Present to clients and help sell through ideas.
• Manage the roll out of campaigns.
• Mentor and direct junior creative talent.
• Anchor for long form and short form content concepts to guide production.
• Coordinate cross-functional input to maintain brand consistency across media.