Responsibilities

• Participate in the development of marketing plan(s) and contribute to objectives, strategies, and tactics that will push new products to market
• Support executional excellence across the digital shelf by helping ensure product content, imagery, claims, and brand assets are accurate, optimized, and aligned with shopper and retailer needs.
• Assist in the execution of promotional programs/calendar
• Manage coupon and customer relationship marketing
• Analyze promotional programs to maximize effectiveness/efficiency and make on-going recommendations for improvements to programs
• Manage packaging changes due to product, graphic, and or formula changes
• Assist in management of budgets, as well as evaluate share, sales, and profit for the brand
• Maintain packaging and product forecast
• Monitor inventory
• Track brand sales performance and analyze syndicated scan data to recommend changes/improvements based on your analysis of the business and the competitive market

Requirements

• Bachelor’s Degree from an accredited institution. Master’s degree preferred.
• 3+ years of business experience working in a professional environment, with 1 year of this experience in any of the following areas: e-commerce development, including sales or marketing strategy, design strategy, self-employed entrepreneur, or business analytics required