Responsibilities

• Work cross-functionally to drive the strategic development, planning, and execution of integrated marketing programs and campaigns that drive awareness of our retail stores and eye exams
• Support projects that create demand for our products, enhance brand awareness, and drive consumer advocacy—all while upholding a smooth, integrated process
• Develop marketing strategies that support the growth of designated retail districts and the launch of new store projects
• Expand and highlight the brand’s position as a holistic vision care provider by increasing awareness of eye exams and optimizing the patient journey
• Partner with the Retail team on developing tools and resources that support key internal initiatives to drive scale
• Collaborate with the Growth team on all local-level media and paid advertising creative, including DRTV, direct mail, and OOH efforts
• Maintain retail marketing assets and store needs—streamlining asks on all in-store signage, printed collateral, and store photography in partnership with the Brand Design and Visual teams
• Act as a "keeper of the brand" and constantly work to clarify, articulate, and execute creative marketing programs that embody Warby Parker’s unique qualities
• Optimize processes to ensure on-strategy programs are executed on time and on budget
• Juggle multiple critical, time-sensitive, and high-visibility projects within the Brand team