Responsibilities

• Own execution of US brand campaigns across retail and digital channels. Manage campaign timelines, asset delivery, and coordination with internal teams and agencies.
• Lead execution of retailer-specific brand activations and omnichannel marketing programs that support trial, velocity, and household penetration.
• Gather, synthesize, and apply consumer and shopper insights to improve campaign performance and retail activation strategies.
• Coordinate US go-to-market plans for new product launches and brand initiatives, ensuring accurate timelines, assets, and cross-functional communication.
• Manage timelines, deliverables, and communication across sales, marketing, creative, and operations teams to ensure effective delivery of US brand initiatives.

Requirements

• A minimum of 3 years in an associate brand manager role
• CPG Shopper Marketing and Go to Market Experience
• Strong analytical & insight interpretation skills
• Campaign and project management experience
• Understanding of retail & digital channels
• Ability to execute within fast‑paced environments
• Key Competencies Required: customer focused, action oriented, collaborates, drives results, and manages complexity
• Live either in New York City or in close proximity. We are all about being more in person than apart; this means we offer flexibility but see each other in our office in New York City 2-3 days a week. More is fine, too!

Benefits