Responsibilities

• Leads the Gifting and Promo Packs customization process with excellence, works in partnership with internal teams (Trade marketing, Design, Supply and Customization)
• Identifies and reports on key performance indicators to show value generated on digital marketing programs.
• Collaborates with the global team to create necessary assets for the brand and with trade marketing and sales team, providing necessary assets to ensure successful sell-in to retailers
• Supports Influencer Marketing program analytics and activation of brand organic communities
• Evaluates plan effectiveness regularly and recommends improvements
• Monitors brand consumption and purchase dynamics via in depth market data analysis (Kline, Nielsen data pull and analysis), competitive activities, consumption, and purchase dynamics (Nielsen data, media tracker, promotional tracker)
• Recommends actions to grow further / faster and adjust vs. category and competition evolution
• Other duties as assigned

Requirements

• 2 - 3 years of US marketing experience; Previous Digital/Influencer Marketing experience preferred
• Undergraduate Degree in Business, Marketing, Communications or related field of study.
• CPG or Beauty experience preferred
• Effective communication skills: verbal, written, storytelling, etc.
• Strong operational and project management skills: operates with end result in mind, able to plan and follow through multiple tasks in a timely manner, meets deadlines, flags issues/ barriers proactively, and applies a solution-oriented mindset
• Analytical thinking & problem solving: Ability to analyze complex and multiple data to develop insights and barriers to growth and propose solutions and action plans to fix; Affinity with numbers
• Ownership: Acts as owner of the business, drives projects with some autonomy and holds self accountable for results; reapplies learnings and seeks opportunities to improve processes and tasks
• Buil ds collaborative relationships with teams internally and externally
• Embraces change: open to change and is flexible and adaptable; open to feedback and coaching to constantly improve

Preferred

• Digital/Influencer Marketing experience preferred
• CPG or Beauty experience preferred

Benefits

• health insurance
• life and disability insurance
• 401(k) retirement plan
• paid holidays and paid time off (PTO)