Associate Brand Manager, Marketing (Corded) at SharkNinja | Needham, MA | $60K/yr – $124K/yr

SharkNinja

Associate Brand Manager, Marketing (Corded)

Needham, MA (Hybrid)

$60K/yr – $124K/yrMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Drive product and brand storytelling and cross-functional launches for a consumer-tech brand, with strong emphasis on messaging, market insights, and multi-channel rollouts.

Must-have: 3+ years in marketing with brand strategy, messaging, and execution
Standout: Proven ability to translate consumer insights into campaigns and product propositions
Scope includes ecommerce, DTC, and retail storytelling across multiple brands

Job Description

Responsibilities

Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels
Coordinate go-to-market planning and product launches in collaboration with Global Marketing, IMC, and cross-functional teams
Shape consumer profiles for brand and sub-brands, including behaviors, attitudes, and media preferences
Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space
Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences
Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in
Work with Consumer Insights to validate messaging and product propositions
Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts
Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset
Stay current on the competitive landscape, storytelling strategies, and emerging market trends

Requirements

3+ years of marketing experience, ideally in CPG
Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in-market execution
Strong skills in brand strategy, messaging, and communication strategy and execution
Strategic thinker with a bias for action and creative problem-solving
Proven ability to leverage consumer insights for effective campaigns and product launches
Highly analytical; able to mine and interpret data to drive decisions
Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix
Exceptional communication and presentation abilities
Comfortable working at a fast, iterative pace with a “progress vs. perfection” mindset

Benefits

The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.

SharkNinja

SharkNinja is a global product design and technology company that creates 5-star rated lifestyle solutions through innovative products for consumers around the world. Known for its two billion-dollar brands, Shark and Ninja, SharkNinja has a proven track record of establishing leadership positions by disrupting numerous household product categories, including Cleaning, Cooking, Food Preparation and Other, which includes Home Environment and Beauty.

Founded in 1994

Needham Heights, Massachusetts, USA

3.8K employees (726 in marketing)

www.sharkninja.com