Associate Brand Manager

Walnut Creek, CA (On-site)

$120K/yr – $130K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Own analytics-driven category management and cross-functional execution to drive growth for Kinder’s consumer products.

  • Drive regular consumption and performance reporting using Circana and Numerator data.
  • Must-have: 2+ years in business analytics with syndicated data experience.

Job Description

Responsibilities

  • Provide regular consumption reporting using syndicated point-of-sale (Circana) and panel (Numerator) data
  • Analyze sales, velocity, distribution, pricing, and promotional performance
  • Track KPIs including sales growth, market share, household penetration, repeat rate, incrementality, and margin
  • Identify performance gaps vs. goals and recommend corrective actions
  • Monitor competitive landscape and emerging category trends
  • Support demand forecasting and financial planning processes
  • Monitor distribution, shelving, pricing, and promotional performance across key accounts / channels ( Grocery , Mass, Club, eCom ) and identify optimizations
  • Partner with Sales Strategy to develop distribution priorities and trade strategies
  • Support development of sell-in materials and customer-facing presentations
  • Collaborate with Customer Marketing and Studio teams to build impactful brand support plans

Requirements

  • Bachelor's Degree required, MBA preferred
  • 2+ years relevant work experience in business analytics, product/brand management, or innovation. Experience in consumer products is a plus
  • Strong analytical & quantitative acumen. Experience with syndicated point-of-sale data (e.g., Circana) and consumer panel data (e.g., Numerator) preferred
  • Proven strategic thinker with a strong sense of curiosity
  • Strong organization skills with understanding of go-to-market process
  • Understanding of P&L drivers including trade promotion and margin
  • Track record of successful collaboration with cross-functional partners to drive work forward and ability to be agile in fast-paced, high-change environment
Kinder's logo

Kinder's

Kinders identifies opportunities to create new, or enhance existing, healthcare business models based on new technologies requiring a deep understanding of healthcare, software, data science, and IT infrastructures. Kinders team includes physicians, software experts, designers, data scientists, systems experts, and more.

Founded in 2017
New York, New York, USA
13 employees (1 in marketing)

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Current headcount: ~13

Marketing Team

Marketing Team Size
1 (8% of company)
Marketing Roles Posted (Last 30 Days)
3