Associate Brand Manager-Flushable Wipes

Los Angeles, CA (Hybrid)

$71K/yr – $99K/yrMid Level2+ years expFull time

Posted 23 hrs ago

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Job Summary

Own the Flushable Wipes brand growth agenda, leading innovation, go-to-market, and cross-functional execution across marketing, sales, and supply chains.

  • Develop growth initiatives and portfolio optimization.
  • Lead new product launches from concept to commercialization.
  • Partner cross-functionally to drive retailer sell-in and retail execution.

Job Description

Responsibilities

  • Analyze business performance, category trends, competitive activity, and consumer insights to identify opportunities and develop actionable recommendations that drive growth.
  • Support development and execution of the Flushable Wipes annual business plan, including growth initiatives, innovation, portfolio optimization, and integrated marketing programs.
  • Lead key workstreams for innovation and new product launches, partnering cross-functionally from concept through commercialization to ensure flawless execution.
  • Partner with Sales, Category Management, and Shopper Marketing to support compelling retailer sell-in stories, customer presentations, and best-in-class retail execution.
  • Monitor business performance across retail and eCommerce channels, identify drivers of velocity, and recommend action plans to improve distribution, productivity, and household penetration.
  • Support monthly business reviews by analyzing financial results, market performance, and key business metrics to identify opportunities, risks, and recommended actions.
  • Partner with Supply Chain, Sales Planning, and Finance to support demand forecasting and monthly S&OP processes, ensuring forecasts reflect innovation timing, promotional plans, retail distribution changes, and business performance.
  • Coordinate cross-functional project timelines across Innovation, Packaging, Regulatory, Creative, Digital, and Supply Chain to ensure on-time delivery of key initiatives.
  • Support development of packaging updates, product positioning, claims, and consumer communications that strengthen Honest's differentiated positioning.
  • Contribute to development of consumer insights, competitive analyses, and category learning to inform future innovation and business strategy.

Requirements

  • Bachelor's degree
  • 2 years of experience in Brand Management, Marketing, Consumer Insights, Category Management, or another commercial function within a CPG company.
  • Strong analytical skills with experience using business performance, consumer, and syndicated data to develop recommendations.
  • Experience supporting product launches, integrated marketing campaigns, or commercialization initiatives.
  • Strong project management skills with the ability to manage multiple priorities and deadlines.
  • Excellent communication skills with the ability to synthesize information and influence cross-functional partners.
  • Experience collaborating with Sales, Supply Chain, Finance, R&D, or other cross-functional teams.
  • Proficiency with Microsoft Excel and PowerPoint.

Preferred

  • Analytical and curious. You enjoy digging into data to understand what's driving business performance and translating insights into recommendations.
  • Highly organized. You thrive managing multiple priorities and keeping cross-functional projects moving forward.
  • A collaborative partner. You build strong relationships across functions and enjoy working with diverse teams to solve problems.
  • Consumer obsessed. You're energized by understanding consumer behavior, identifying unmet needs, and bringing innovative products to market.
  • Solution-oriented with a bias for action. You proactively identify issues, propose thoughtful solutions, and follow through to execution.
  • Adaptable and eager to learn. You embrace new challenges and are excited to build your brand management and general management capabilities.

Benefits

  • Comprehensive Health & Wellness 🏥: We’ve got you covered with top-tier health, dental, and vision plans to keep you and your family feeling great.
  • 401k with Company Match 💰: Your future matters to us. We match your 401k contributions to help you secure a strong financial future.
  • Wellness & Fitness 💪: Stay healthy with a monthly fitness reimbursement and, for those in our Playa Vista office, an onsite gym to keep you active and energized.
  • Work-Life Balance ⚖️: We value your time. We provide a generous and flexible vacation policy to relax, recharge, and spend time on what matters most.
  • Family-Friendly Leave 👶: Growing your family? We offer generous maternity and paternity leave to support you during this exciting journey.
  • Ownership & Equity 💼 : Ownership isn’t just a mindset here—it’s real. Every full time employee is granted equity, giving you a direct stake in our future. When we win, you win.
  • Education Reimbursement 🎓: We’re committed to your growth—whether it’s for professional development or a new passion, we offer education reimbursement to help you learn and level up.
  • Pet Insurance 🐾: We love your furry family members too! Our pet insurance ensures your pets are taken care of, because they’re part of the family.
  • Please note: Benefits offerings may vary based on the position and geographic location.
The Honest Company logo

The Honest Company

3.3 Glassdoor

The Honest Company (NASDAQ: HNST) is a personal care company dedicated to creating cleanly-formulated and sustainably-designed products spanning categories across diapers, wipes, baby personal care, beauty, apparel, household care and wellness. Launched in 2012, the Company is on a mission to challenge ingredients, ideal, and industries through the power of the Honest brand, the Honest team, and the Honest Standard. For more information about the Honest Standard and the Company, please visit www.honest.com.Website: www.honest.comCareers: honest.com/careersFacebook: facebook.com/TheHonestCompanyInstagram: @honest & @honest_beauty

Founded in 2012
Los Angeles, California, USA
467 employees (42 in marketing)
44% recommend to a friend
56% CEO approval

Traffic Signals

Monthly Visitors
523.3K
Monthly Google Ads Budget
$21.3K
Traffic Source Mix
Search
37.9%
Direct
52.5%
Referral
4.7%
Social
3.7%
Paid
1.1%

Headcount Trend

Current headcount: ~465

Marketing Team

Marketing Team Size
33 (7% of company)
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$503M
Last Raise
$200M
Private Equity, 8 years ago

Funding History

  • Jun 2018
    Private Equity • $200M
  • Oct 2017
    Series E • $75M
  • Aug 2015
    Series D • $100M

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