Associate Brand Manager

Irving, TX (On-site)

$65K/yr – $84K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive brand and new-idea marketing efforts by coordinating cross-functional teams, agencies, and internal stakeholders to deliver market-facing programs, planning, and sales enablement while tracking budget and performance insights across the brand portfolio.

  • Brand & Innovation: steward daily activities and lead cross-functional initiatives from concept to execution.
  • Program & Agency Collaboration: manage ad/promo campaigns, external agencies, and project timelines to launch impactful initiatives.
  • Portfolio Planning & Analytics: support annual planning, margin analysis, and data-driven insights to refine strategies and grow brand impact.

Job Description

Responsibilities

  • Support the team across daily brand or innovation activities.
  • Collaborate with team to develop business building marketing activities such as, but not limited to, advertising and promotions.
  • Lead cross functional calls and keep teams organized and accountable against key initiatives. Issue notes and next steps.
  • Support team in Annual Planning process and with Inter-Agency Teams.
  • Support sales presentations, sell sheets, Point-of-Sale displays and field communication development.
  • Margin Minder and Circana analysis and insights.
  • Work closely with external agencies (social media, public relations, website, creative) on key projects and timelines.
  • Budget management and invoice processing
  • Work closely with Sales and Customer teams on sales opportunities and initiatives.
  • Weekly social media, advertising, consumer response and website review of competitors.
Bimbo Bakeries USA logo

Bimbo Bakeries USA

3.1 Glassdoor

Have you ever started your morning with a Thomas’® English muffin or bagel? Or bitten into the perfect slice of Sara Lee® bread? Do you break open a fresh box of Entenmann’s® donuts at family gatherings? If so, you’re already a fan of Bimbo Bakeries USA – the powerhouse behind these iconic brands!Bimbo Bakeries USA is part of Grupo Bimbo, the world’s largest baking company with operations in 35 countries. Bimbo Bakeries USA employs 22,000 associates across the Country in bakeries, sales centers, corporate offices and on sales routes to ensure our consumers have the freshest products to feed their families at every meal.

Founded in 2016
Horsham, Pennsylvania, USA
11K employees (700 in marketing)
51% recommend to a friend
58% CEO approval

Traffic Signals

Monthly Visitors
104.5K
Traffic Source Mix
Search
41.2%
Direct
38.9%
Referral
13.8%
Social
5.8%
Paid
0.3%

Headcount Trend

Current headcount: ~11.3K

Marketing Team

Marketing Team Size
608 (5% of company)
Median Career Experience
15 years
Median Tenure
6.9 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.3B
Last Raise
$1.3B
Debt Financing, 2 years ago

Funding History

  • Jan 2024
    Debt Financing • $1.3B

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