Responsibilities

• Lead commercialization of innovation projects, partnering with cross functional teams to build best-in-class products with launch plans that ensure in-market success
• Lead packaging artwork process for new items and product renovations
• Partner with consumer insights team to design and implement studies to inform brand and innovation priorities within the Pure Protein portfolio
• Oversee Pure Protein organic social strategy and content, briefing internal and external partners for asset development where needed
• Support building breakthrough integrated marketing campaigns with emphasis on digital, social media, and in-store execution
• Assist in portfolio performance optimization and management of product assortment to maximize profit.
• Manage brand marketing budget successfully and accurately, including monthly reconciliation with finance team
• Consistently monitor external category and competitive market dynamics to inform marketing plans and growth priorities

Requirements

• Bachelor's degree in Marketing, Business, or related field. MBA optional.
• 3-5 years of experience in brand management, brand marketing, or marketing management with proven success driving complex projects forward.
• Proven ability to analyze the business and develop strategies and programs that have driven business results.
• Understanding the concepts of full product development and innovation philosophy.
• Consumer-first mindset in developing brand communication strategies.
• Ability to get things done in a complex system, with powerful sense of ownership and accountability.

Benefits

• Opportunity to lead a critical function in a growing mid-size CPG company.
• Collaborative and entrepreneurial work culture.
• Competitive compensation and benefits package.
• Career development and growth opportunities.