Assoc Mgr-Integrated Commercialization Planning

Mooresville, NC (Unknown)

$82K/yr – $136K/yrMid Level7+ years expFull time

Posted 5 weeks ago

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Job Summary

Own GTM delivery for LMN monetization and channel rollouts with cross-team demand, pricing, and programming alignment.

  • GTM strategy ownership for monetization packages and channel launches.
  • Demand scoping and calendar coordination with client services and events teams.
  • Pricing, sales enablement alignment, and performance reporting across LMN programs.

Job Description

Own GTM delivery for LMN monetization packages and channel rollouts with cross-team alignment on demand, pricing, and programming.

  • Lead the preparation of GTM strategies for new LMN monetization packages and channel roll-outs.
  • Oversee demand scoping in partnership with the client services team to align on business needs.
  • Coordinate with events teams to ensure proper calendar alignment for campaign execution.
  • Define product and programming requirements to support new commercialization offerings.
  • Collaborate with the yield manager on developing pricing strategies to optimize revenue.
  • Partner with sales enablement team on pitch materials to stakeholders, ensuring alignment with key objectives.
  • Generate detailed reports to track progress and performance against targets.
  • Monitor and manage performance against set revenue goals, collaborating with the client services team to source demand and optimize sales opportunities.
  • Collaborate with various LMN teams (client services, operations, insights), brand marketing, and enterprise media planning to ensure alignment and smooth execution of programming initiatives.
  • Prepare and present strategic plans, performance reports, and supporting documentation to the client brand group.

Lowe's Home Improvement

Home Improvement

Miami, Florida, USA
3.1K employees (86 in marketing)

Headcount Trend

Current headcount: ~3.1K

Marketing Team

Marketing Team Size
86 (3% of company)
Marketing Roles Posted (Last 30 Days)
5

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