Responsibilities

• Develop U.S. market strategies for newly launched brands, including target consumer identification, positioning, pricing strategy, messaging, and channel activation.
• Serve as the marketing lead for color cosmetics while supporting growth opportunities across skincare and other beauty categories.
• Assess brand health, market positioning, competitive landscape, and future growth opportunities.
• Develop and execute integrated marketing strategies across retail, digital, social, influencer, PR, and performance marketing channels.
• Lead go-to-market planning and execution for new product launches and retail expansions.
• Evaluate brand scalability, retailer readiness, and the likelihood of long-term success in competitive categories.
• Identify key growth drivers, market barriers, and operational requirements necessary to successfully scale a brand.
• Partner with internal teams and external agencies to ensure timely and effective execution of marketing initiatives.
• Develop launch calendars, campaign plans, promotional strategies, and retailer-specific activation programs.
• Monitor campaign performance, analyze results, and optimize strategies based on data and market feedback.
• Provide ongoing recommendations regarding portfolio strategy, category expansion, and investment priorities.