Assistant Website Marketing Manager

Seattle, WA (Hybrid)

$65K/yr – $142K/yrMid LevelVolunteer

Posted 2 weeks ago

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Job Summary

Own the end-to-end website strategy and execution to support PLG and international expansion, including roadmap, landing pages, optimization, and performance measurement across desktop and mobile.

Lead website roadmap and page updates to enable key digital initiatives
Drive hypothesis-driven testing and KPI delivery for top pages
Collaborate with cross-functional teams and localization partners to scale global digital properties

Job Description

Responsibilities

Support key digital initiatives:some text
Modernize the existing website to support a new PLG product for SMEnterprise
New developer platform product for Enterprise Voice Security developers
International and Localization for all existing target markets and expansion in 40 countries
Manage the main front-facing website (hiya.com) and other digital properties (such as hubspot created subdomains) at Hiyasome text
This includes all Hiya's international subdomains, such as our German website
Build, test and optimize landing pages and microsites that support paid, organic and direct traffic programs tied to demand objectives
Responsible for the roadmap for the website (Navigation, New Pages, Updating Existing Pages) and integration of new services to support the key digital initiatives above
Operational Excellence for measurement and reporting:some text
Develop hypotheses and testing roadmaps to increase the performance of top pages

Requirements

Creativity and resourcefulness with a proven ability to provide consultative and diplomatic leadership to cross-functional and virtual teams and agencies
Experience with the Hiya Martech Stack - Webflow, HotJar, Google Analytics, Hubspot, Google Tag Manager, Google Search Console, etc.
Experience with localization tools, such as WeGlot, WebFlow, Welocalise, Smartling, etc.
Experience with product-led growth tools, such as Chargebee, Amplitude, Stripe, etc.
Experience with video management tools, such as Wistia
Demonstrated experience with web design and UX
Proficiency with HTML, CSS, JavaScript, and backend revisions/improvements
Working knowledge of web analytics tools (eg Google Analytics)
In-depth understanding and applications of SEO (Search Engine Optimization) / SEM (Search Engine Marketing)
Designing websites for both Mobile and Desktop users

Benefits

Equity compensation
401K program with 3% match through Fidelity Investments
Flexible vacation plan
15 Paid holidays including Recharge Days
100% covered medical, dental, and vision for the employee and 50% coverage for dependents
Flexible spending, health savings accounts and Pretax dependent day care savings plan
Paid parental leave
Voluntary Life and AD&D, and Accident insurance options
Employer-paid life insurance
Employer-paid long-term disability coverage (in qualifying states)