Responsibilities

• The Assistant Vice President (AVP) for Growth Marketing provides strategic leadership for Old Dominion University’s integrated growth marketing function, with responsibility for advancing enrollment marketing growth, strengthening brand awareness, and elevating ODU’s market position.
• The AVP leads the coordinated development and execution of data-informed marketing strategies, brand-building initiatives, audience-centered campaigns, creative content, digital marketing, media production, and marketing operations that support the university’s enrollment and brand awareness goals.
• The AVP ensures that campus enrollment marketing, ODUGlobal online enrollment marketing, and university brand marketing operate as a cohesive, high-performing portfolio.
• The position provides leadership to a multidisciplinary team of marketing, creative, content, digital, social media, media production, and project management professionals, fostering collaboration, innovation, accountability, and excellence.
• Working within the cross-collaborative Division of Digital Transformation and Technology and through partnerships across the university, the region, and with external vendors, the AVP aligns marketing strategy with institutional priorities, audience needs, competitive opportunities, and measurable outcomes.
• This role is responsible for ensuring that ODU’s marketing efforts are strategically focused, brand-aligned, inclusive, accessible, creatively compelling, and performance-driven, with the goal of increasing student interest, improving enrollment outcomes, enhancing public awareness, and strengthening the university long term.

Requirements

• Master’s degree from an accredited institution in marketing, communications, business administration, higher education administration, public relations, digital media, journalism, organizational leadership, or a related field required. A bachelor’s degree in a related field with significant experience equivalent to a master’s degree may also be considered.
• Considerable knowledge of higher education marketing, enrollment marketing, brand strategy, digital marketing, audience segmentation, campaign planning, creative strategy, content strategy, social media, media production, marketing analytics, and market research.
• Considerable knowledge of current trends and best practices in student recruitment, brand awareness, reputation building, marketing automation, CRM-supported communications, digital advertising, web engagement, and emerging technologies, including artificial intelligence.
• Demonstrated ability to use data, analytics, market research, audience insights, enrollment trends, and campaign performance to guide strategy, evaluate effectiveness, optimize marketing investments, and improve outcomes.
• Ability to establish performance measures for enrollment marketing, brand marketing, digital advertising, content, social media, and campaign effectiveness.
• Strong leadership, supervision, communication, writing, editing, presentation, project management, collaboration, and relationship-management skills.
• Ability to lead a multidisciplinary team.
• Ability to work effectively in a shared-services and cross-functional environment, coordinating across the institution, with vendors, and other internal and external partners.
• Ability to lead through change, manage competing priorities, exercise sound judgment, foster collaboration, and advance ODU’s enrollment growth and brand awareness goals.
• Significant progressively responsible leadership experience in marketing, enrollment marketing, brand marketing, digital marketing, communications, creative strategy, higher education marketing, or a related area.