Responsibilities

• Develop social-first content ideas for TikTok, Instagram, and other emerging platforms.
• Turn campaign asks, product launches, cultural moments, and business priorities into fun, platform-native creative concepts.
• Write hooks, captions, scripts, creator prompts, content copy, and short-form video concepts.
• Support creative brief development for internal teams, creators, influencers, agencies, and production partners.
• Track social trends, internet behavior, creator formats, memes, fandom moments, and platform shifts, then translate them into brand-relevant opportunities.
• Partner with internal marketing, brand, social, influencer, and creative teams to develop campaign ideas and content extensions.
• Help shape repeatable social formats that can live beyond one-off posts.
• Contribute ideas for creator partnerships, influencer activations, stunts, challenges, and cultural calendar moments.
• Review social and campaign content with an eye for tone, clarity, platform fit, humor, and audience relevance.
• Support the development of pitch decks, concept write-ups, content calendars, and creative recommendations.

Requirements

• 4–7 years of experience in social creative, creative strategy, copywriting, content strategy, entertainment marketing, brand marketing, agency creative, or a related role.
• Strong understanding of TikTok, Instagram, creator culture, memes, internet trends, and platform-native storytelling.
• Ability to generate fun, sharp, culturally relevant ideas that feel organic to social.
• Strong writing skills, especially for short-form video, hooks, captions, scripts, and social copy.
• A good creative gut, with the ability to explain why an idea works.
• Comfort taking a brief or business ask and turning it into multiple creative territories or content concepts.
• Ability to think visually and conceptually, even if you are not a designer or editor.
• Strong taste level and an understanding of what feels fresh, funny, cringe, forced, or off-brand.
• Ability to collaborate across teams and take feedback without losing the creative spark.
• Organized enough to support multiple projects, campaigns, and deadlines at once.

Benefits

• Equal Employment Opportunity Employer