Assistant Planner, Media Strategy - Honda National at RPA | Santa Monica, CA

Assistant Planner, Media Strategy - Honda National

Santa Monica, CA (Hybrid)

Salary Not AvailableEntry LevelFull time

Posted 4 months ago

The other 99% submit and hope. You're about to do something different.

Drive entry-level media planning and support for integrated campaigns at RPA in Santa Monica.

Must-have: Entry-level with advanced Excel and PowerPoint (pivot tables, VLOOKUP) for media math and reporting.
Standout: Experience or interest in syndicated research tools (Nielsen, Arbitron, MRI) and cross-channel collaboration.

Assist in formulating and compiling integrated media recommendations across digital and traditional channels
Support digital strategy development and the management of digital media buys, in addition to broader media plan support
Help execute, manage, and optimize campaigns across channels, including digital
Support campaign tracking, pacing, and performance reporting
Prepare weekly and monthly reporting (flowcharts, competitive reports, digital performance summaries, etc.)
Compile and review syndicated research and ongoing reports to inform planning and optimization
Train, support and manage interns
Collaborate with cross-channel partners to support cohesive, integrated plans

Entry-level role
does not require a college degree
Preference for candidates based in Los Angeles, CA
Advanced proficiency in Excel and PowerPoint (pivot tables and vlookups)
Comfort working with numbers, media math, and performance data
Experience with syndicated research tools (Nielsen, Arbitron, MRI) is a plus
Ability to interpret research and analyze data across channels, including digital

Experience with syndicated research tools (Nielsen, Arbitron, MRI) is a plus
Interest in gaining hands-on experience with digital media planning and buying within an integrated team environment