Responsibilities

• Assist strategy-driven marketing meetings to plan and prioritize tactics across the marketing funnel.
• Support development of annual and quarterly marketing plans aligned with business objectives and brand standards.
• Assist in the management of the brand(s) marketing tracker with routine status updates, results, and pivots.
• Collaborate with sales, operations, and other departments to align marketing efforts with overall business goals.
• Apply effective project management skills and processes to stay organized and on track with marketing tasks, timelines, and deliverables.
• Assist in reporting on overall marketing efforts routinely.
• Communicate updates and project statuses routinely to property leader.
• Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines.
• Maintain digital asset libraries including photography, video, and brand collateral.
• Ideate guest experiences alongside the operations team.

Requirements

• A bachelor’s degree in Marketing, Communications, or a related field is required.
• Previous experience of managing business social media profiles on Facebook, Instagram, and LinkedIn.
• 1-2 years in Communications, Marketing, Public Relations, or other field related experience.
• Computer literate, comfortable with applications such as Outlook, Microsoft software, and design tools (such as Canva and Adobe applications).
• Knowledge of online marketing and good understanding of major marketing channels.
• Previous experience with social media software such as Facebook Business Manager and other social media dashboards.
• Understands social media KPIs and application to overall strategy.
• Displays knowledge and understanding of social media platforms relevant for industry, such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, etc.
• Has creative eye for capturing quality photography/videos and ability to make minor edits.
• Performs job functions with attention to detail, speed, and accuracy, and can pick up new tools quickly.
• Maintains exceptional communications skills that effectively communicates information and ideas through verbal, written, and visual format.
• Takes ideas and sees them through, follows directions thoroughly, multitasks well and practices superior time management.
• Is a team player with the confidence to take the lead in content development, creation and editing of content, online reputation management, and capturing on-site activations.
• Can easily and naturally promote brand advocacy through relationships, online and off.
• Demonstrates winning social customer service techniques being a clear thinker, remaining calm, resolving problems using good judgment, empathy, patience, advocacy and conflict resolution.
• Maintains personal social media profiles in a professional manner.

Preferred

• Desirable: Previous hospitality industry experience.