Assistant Manager/Manager - Campaign Management - US Markets at Darwinbox | USA

Darwinbox

Assistant Manager/Manager - Campaign Management - US Markets

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Drive end-to-end US enterprise demand generation for Darwinbox, owning digital campaigns and pipeline metrics across paid, email, and web.

Own end-to-end digital demand generation programs targeting enterprise HR and IT buyers in the US.
Must-have: 3+ years in B2B SaaS digital marketing with HubSpot/Marketo and Salesforce.
Standout: Cross-functional collaboration to optimize MQL-to-pipeline attribution and ROI.

Job Description

Responsibilities

Support end-to-end inbound demand generation programs targeting enterprise HR and IT buyers in the US.
Own pipeline contribution from digital channels including paid media, email, and web.
Plan and execute full-funnel digital campaigns to drive awareness, engagement, and MQL generation. And will be responsible for budget allocation and ROI.
Collaborate with product marketing, content, and design teams to build integrated campaigns.
Work with central team to optimize LinkedIn Ads, Google Ads, and paid digital channels targeting enterprise personas.
Build and manage email campaigns and nurture journeys to drive pipeline progression.
Partner with SDRs/BDRs weekly to review campaign performance and lead quality.
Work closely with MarkOps to track MQL to pipeline conversion and campaign attribution.
Optimize digital marketing budgets with focus on cost per opportunity and pipeline ROI.
Collaborate with PR and brand teams to amplify Darwinbox’s presence in the US market.

Requirements

At least 3 years of experience in B2B SaaS digital marketing
Proven experience running digital demand generation campaigns targeting the US market
Strong experience with marketing automation and CRM platforms (HubSpot, Marketo, Salesforce)
Hands-on experience with LinkedIn Ads and performance marketing for B2B audiences
Strong analytical mindset with ability to track pipeline and revenue attribution
Experience collaborating with SDR and sales teams in a revenue-driven environment

Preferred

Experience marketing enterprise SaaS products
Exposure to HR tech, HCM, or enterprise software categories
Experience supporting account-based marketing (ABM) programs
Familiarity with multi-touch attribution and pipeline analytics

Darwinbox

3.7 Glassdoor

Darwinbox is a new-age, agile HCM Suite that enables enterprises and growing businesses to automate their day-to-day HR processes, deliver actionable insights and build better workplaces. Powered by Artificial Intelligence (AI) and Machine Learning (ML), Darwinbox provides a lightweight and easy to use mobile-first experience to the last mile employee. 🌍 Today we serve over 1000 organizations and 4M employees across 130+ countries including large conglomerates and fast-growing tech companies like Adani, Kopi Kenangan, MatchMove, Starbucks, Apollo.io, Mahindra, Bank BTPN, TVS, Shakey’s, Pouring With Heart, JSW, Ephicacy, Nivea, Swiggy, Tokopedia, JG Summit Group, NutriAsia, Indorama and more.🏆 We have been recognized for the 4th consecutive year on the 2024 Gartner® Magic QuadrantTM, globally.🚀 We have been recognized as a "Strong Performer" on the Forrester® HCM WaveTM 2023.💼 We have partnered with Microsoft with the focus on co-innovating and delivering solutions to enhance employee experience and organizational agility.⭐️ We are the best-rated solution by customers on Gartner’s Peer Insights platform with an average rating of 4.7.

Founded in 2015

Singapore, SGP

1.5K employees (64 in marketing)

www.darwinbox.com

70% recommend to a friend

88% CEO approval