Responsibilities

• Generate innovative ideas and pitches to engage our community, driving increased earned media value (EMV) and fostering brand loyalty.
• Develop deep understanding of the brand core consumers, key priority products, key audience segments, etc.)
• Support and guide winning strategy on how to grow and accelerate brand EMV
• Support development of go to market media strategies in partnership with consumer engagement team and cross functional marketing partners and retailer teams.
• Partner with internal teams and external agencies to ensure accurate implementation and timely launches
• Support the cultivation and expansion of the Clinique Community; regularly identify and engage with new talent
• Support the execution of a scaled, always-on seeding and paid influencer marketing internally and with key agency partners
• Support strategy supporting our launches and evergreen moments from concept to execution
• Create best-in-class experiences for editors, influencer, and consumers
• Manage the implementation and execution of brand eventing from start to finish

Requirements

• Agency experience highly preferred
• 3-5 years PR/Influencer experience required, preference for beauty/wellness industry
• Demonstrated passion for beauty, influencers, and content creators - always “in the know.” Obsession with Instagram, TikTok, YouTube, and social media best practices
• Existing relationships with influencers, editors, talent agents
• Strong team player who works well in a highly integrated team model (internal + external) and fast-paced environment
• Highly organized, detail-oriented, and proactive in managing multiple projects simultaneously
• Clear and concise communicator, able to convey ideas effectively both in writing and verbally
• Must possess strong skills across MS excel, Powerpoint, Tribe Dynamics or similar platforms, and emerging AI
• Bachelor’s degree in Marketing, Communications, Advertising or a related field

Benefits

• In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
• The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage (medical, dental, and vision insurance), wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company.