Responsibilities

• Partner with the Director on brand strategy, content planning, and campaign development—in particular, owning the creation of campaign decks and toolkits to guide cross-functional execution across Sales, Brand.com including Email and Paid Media, Comms & Social, Education, Creative and Visual Merchandising.
• Contribute to the long-term innovation roadmap and brand-building efforts by synthesizing market trends, business performance, and competitive landscape into strategic recommendations.
• Support the execution of the Marketing calendar and detailed growth strategy for each product
• New Product Development Direction Setting – contribute to the development of briefs (including product trends, customer trends, competitor product analysis, product concept analysis, etc.)
• Cross-functional Collaboration for Product Strategy – contribute to the work with Creative and Visual Merchandising, PR, social media, Sales and Education teams, etc as needed
• Support the end-to-end product development process in collaboration with R&D, Product Development, Regulatory, and Creative—in particular, gather necessary data to formalize the creation of formula and packaging briefs
• Formula & Clinical Testing: support the work that helps determining texture direction, key ingredients, and fragrance in collaboration with R&D. Support the design clinical studies objectives and desired clinical claims.
• Primary & Secondary Packaging: help determine the packaging direction and detailed specifications.
• Packaging design: help setting the design direction and support the briefing of creative packaging and packaging development teams

Requirements

• Bachelor’s Degree or equivalent in Marketing, Business, Communications, or related subjects.
• 2-3+ years of experience in marketing or brand management, with a focus on beauty, wellness, skincare, luxury, lifestyle or consumer products.
• Proficient in Microsoft Office applications.
• Strong analytical, project management, and cross-functional leadership skills.
• Excellent written skills and ability to articulate conceptual ideas.
• Excellent ability to problem solve and offer solutions.
• Excellent project management skills and ability to multitask.
• Excellent communication and interpersonal skills.

Preferred

• passion for innovation, consumer behavior, and emerging market and consumer trends.
• Interest in beauty, wellness, lifestyle, luxury, and sustainability.
• Meticulous, self-driven, team-player, collaborative, and able to adapt to changes.