Responsibilities

• Concept, capture, and edit short-form social content across Reels, TikTok, lo-fi video, product demos, tutorials, and behind-the-scenes moments
• Create content that feels native to each platform while maintaining VIOLETTE_FR’s elevated brand codes
• Identify trends, cultural moments, and emerging formats—then adapt them through a brand-appropriate lens
• Propose and test new content types, formats, and storytelling frameworks
• Taking initiative to capture and edit opportunistic content with brand founder, Violette Serrat
• Work closely with the brand founder, Social and Marketing Team to plan out future content to be created across social/digital channels
• Bring strong aesthetic instincts and an eye for composition, lighting, framing, and pacing
• Uphold visual and tonal consistency across all social outputs while allowing room for experimentation

Requirements

• 2–4+ years of experience creating social-first content for a brand, creator, or agency (beauty, fashion, or lifestyle strongly preferred)
• Deep understanding of Instagram, TikTok, and YouTube Shorts—formats, trends, algorithms, and best practices
• Strong hands-on production skills: shooting and editing on mobile (iPhone-first) and/or lightweight camera setups
• Proficiency with editing tools such as CapCut, Adobe Premiere Pro, Final Cut Pro, or similar
• Proficiency with Adobe Photoshop, Google Workspace, and/or Keynote

Preferred

• On-camera confidence and storytelling presence
• Experience and/or comfort working alongside a founder or creative director
• Basic understanding of social performance metrics and optimization