Responsibilities

• Identify weekly content topics for long-form and short-form video, grounded in analytics and trend research.
• Partner with artists to ideate, create, and refine thumbnails that drive click-through rate.
• Write and manage video metadata — titles, descriptions, and tags — optimized for search and discovery.
• Own channel uploads and the publishing schedule.
• Analyze video performance in YouTube Analytics and translate the data into clear, actionable feedback for the team.
• Research and identify creators, brands, and sponsors for collaborations.
• Pitch Planet A to prospective partners and serve as the primary point of contact for external collaborators and sponsors.
• Create weekly team-wide email updates with data, analysis and qualitative commentary on trendlines, risks, opportunities, threats, and weaknesses.

Requirements

• 3+ years of experience in digital content strategy.
• A deep understanding of YouTube and the larger creator economy.
• Fluency in YouTube Analytics and content optimization, you know your AVD from your CTR and what to do when either dips.
• Proficiency with third party analytics tools like ViewStats or 1of10.
• A track record of translating trends into content strategies that actually ship.
• Hands-on experience directing thumbnail ideation and execution.
• Strong relationship-building skills with external partners and stakeholders, including experience pitching to outside parties.

Preferred

• Experience growing small or early-stage YouTube channels.
• Passion for the environment and science communication.