Company overview

VIOLETTE_FR was founded by makeup and beauty artist Violette, with the mission of celebrating individuality and infusing the French mentality of celebrating imperfection. A multi-category line from skincare, hair, to makeup created with safe and effective ingredients that are vegan and cruelty-free, VIOLETTE_FR was born for everyone to use beauty to celebrate, and not to disguise who we are. VIOLETTE_FR is available online in the US, France, United Kingdom and Canada and will be open in select French pharmacies in 2021.
Founded in 2021
New York, New York, USA
46 employees (19 in marketing)
0% recommend to a friend
0% positive business outlook

Salaries

Typical salary range

$75,000 – $85,000

/ yr

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People

Headcount trend

Company growth over the last 12 months

Headcount +24.3% year over year

Funding

Total funding

$2.8M

Last raise

Series B, 1 years ago

Funding history

Dec 2024

Series B VIOLETTE FR

Jun 2021

Seed Round VIOLETTE FR · $2.8M

Audience

Monthly website visitors
282.8K
Month over month-22.5%
Quarter over quarter+17.1%
Top sourceDirect (49.2%)
Ad budget per month$8.4K
Average search rank46.4
Traffic source mix
Direct
49.2%
Search
39.3%
Social
5%
Referral
4.9%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

8.1K

12-mo growth

+130.5%

Monthly growth

+25.3%

News

Links