Assistant Manager, Americas Brand Commercialization

Glendale, CA (On-site)

$96K/yr – $128K/yrMid Level3+ years expFull time

Posted 3 days ago

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Job Summary

Own regional brand strategy and execution for assigned consumer portfolios across the Americas, aligning partners and licensees to brand guidelines. Lead regional brand plans, KPI tracking, asset reviews, and creation of compelling pitches for internal and external partners. Drive cross-functional collaboration to close gaps in retail support, manage milestones, and optimize processes.

  • Regional brand planning and KPI tracking
  • Licensee/retailer alignment and asset review
  • Cross-functional process improvement and milestone management

Job Description

Responsibilities

  • Support strategic brand priorities across the Americas for assigned consumer products portfolios
  • Assist in developing regional brand plans, track KPIs for assigned properties, and build deep Americas brand expertise for the assigned portfolio
  • Apply brand knowledge to review marketing collateral submitted by licensees and retail partners, ensuring alignment with brand guidelines
  • Craft compelling content and marketing presentations and confidently present them to internal and external partners, including key licensees and retailers
  • Manage projects to meet key milestones based on business needs
  • Track licensee and retailer support for licensed merchandise tied to key evergreen properties and new content releases
  • Identify gaps in retail support for assigned portfolio and work with cross-functional partners to develop solutions to address
  • Escalate when deliverables are off calendar in a timely manner
  • Think strategically and with a solution-oriented approach
  • Liaise with licensees and retailers as needed to support brand priorities, approvals, and key commercialization milestones

Requirements

  • 3+ years of brand/franchise, licensing, or retail sales experience
  • Ability to create and present engaging presentations. Presentation experience to large groups required
  • Excellent communication skills and confident presence
  • Strategic thinker with attention to detail
  • Ability to collaborate, influence and persuade at all levels across an organization
  • Flexible and adaptable to changing priorities with the skills to work in a fast-paced environment
  • Comfortable working through a matrix structure to deliver the end solution
  • Agile and responsive – can thrive in ambiguous business situations
  • Understanding of Disney brands and the broader organization
  • Required Education: Bachelor’s degree in business or related field or equivalent experience

Benefits

  • Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities, and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits .
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The Walt Disney Company

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. Our mission is to entertain, inform and inspire people around the globe through the power of unparalleled storytelling, reflecting the iconic brands, creative minds and innovative technologies that make us the world’s premier entertainment company.

Founded in 1923
Burbank, CA, US
176K employees (45,010 in marketing)

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$30.9K
Traffic Source Mix
Search
31.5%
Direct
45.7%
Referral
13.6%
Social
8.2%
Paid
0.8%

Headcount Trend

Current headcount: ~181.4K

Marketing Team

Marketing Team Size
25,072 (14% of company)
Median Career Experience
18 years
Median Tenure
8.2 years
Marketing Roles Posted (Last 30 Days)
19

Funding

Total Funding
$15B
Last Raise
$4B
Post IPO Debt, 1 months ago

Funding History

  • Feb 2026
    Post IPO Debt • $4B
  • Apr 2020
    Post IPO Debt • $5B
  • Mar 2020
    Post IPO Debt • $6B

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