Assistant Director of Marketing, VandalStore Retail and E-commerce at University of Idaho | Moscow, ID

University of Idaho

Assistant Director of Marketing, VandalStore Retail and E-commerce

Moscow, ID (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Own and coordinate multi-channel marketing for the VandalStore, including campaigns, web content, and brand compliance.

Must-have: 4+ years in multi-channel marketing with consumer-facing brand experience.
Standout: Ownership of calendar-to-execution across channels and licensing/compliance knowledge.
Standout: Experience driving in-store and e-commerce promotions with cross-functional teams.

Job Description

Responsibilities

Project management
Relationship building
Integrated campaign planning
Signage and visual messaging
Email and social marketing
Paid and organic digital performance, and SEO
Maintaining/creating web content
Licensing coordination
Support for events and promotions
Other duties as assigned

Requirements

Four years of professional marketing experience with increasing responsibility for planning and executing multi-channel campaigns
Experience managing day-to-day marketing operations for a consumer-facing brand in a retail or e-commerce environment
Experience partnering with business leaders and cross-functional teams to prioritize work, meet deadlines and deliver results in a fast-paced environment
Experience producing or coordinating customer-facing marketing assets, including in-store marketing materials, digital content and promotional communications
Experience supervising, training or coordinating staff
Experience maintaining and updating website content, including working knowledge of HTML to edit homepage features, promotional modules and time-sensitive messaging
Experience working within brand standards and compliance requirements, including trademark and licensing considerations or comparable brand-governance processes
Possess a valid driver’s license and be able to meet policy requirements for driving university-owned vehicles
Ability to work nonstandard business hours, including weekends and holidays
Ability to travel

Preferred

Ability to use data and performance insights to inform recommendations, improve outcomes and support decision-making
Proficiency in Adobe Creative Suite, especially Illustrator, InDesign and Photoshop
Strong writing and editing skills for customer-facing messaging across email, web and in-store channels
Familiarity with brand standards and trademark licensing workflows or comparable brand-governance requirements

University of Idaho

Since 1889, the University of Idaho has been a place that expects more from itself, more from its students, more from knowledge and more from life. The University of Idaho is where students come to succeed and learn to lead. At our main campus in Moscow, Idaho – and our centers throughout the state –students find many opportunities to share in our community and culture. Idaho combines the strength of a large university with the intimacy of small learning communities.We offer a distinctive combination of outstanding majors and graduate programs, accomplished faculty, world-class facilities, renowned research and a residential campus in a spectacular natural setting.There's no better way to learn, think and live than at the University of Idaho. Expect more from a leading university. We'll deliver.

Founded in 2011

Moscow, Idaho, USA

5.1K employees (305 in marketing)

www.uidaho.edu