Responsibilities

• Provide input into the athletics marketing department’s strategy to develop fan affinity and sell tickets to revenue-producing athletic events through digital and traditional advertising platforms.
• Manage and execute the revenue producing emails for the marketing department and work with marketing team to create, place, track and evaluate overall advertising efforts for the athletic program.
• Email Marketing Execution and Strategy: Responsible for managing and building key audience segments of the Purdue Athletics community through email marketing and communications.
• Coordinate with the ticket office, fan experience, communications, and the creative team to build outgoing email solicitations to drive ticket sales and improve communications with fans and season ticket holders.
• Assist in building strategy and best practices as it relates to email marketing and communications.
• Measure results and track metrics to improve campaigns and report on email performance.
• Execute marketing automation services in conjunction with department’s Paciolan product to effectively maximize resources available to promote Purdue athletics and sell tickets to revenue-producing athletic events.
• Digital/Traditional Marketing Collaboration and Execution: Responsible for coordinating digital marketing messaging and efforts across owned and paid digital assets.
• Work with our ticketing partner to maintain and update marketing needs on our e-commerce website that reflect current and future marketing priorities.
• Collaborate with the communications team to ensure coordination of marketing effort across Purdue Athletics social media handles (i.e. Instagram, Facebook, Twitter, Snapchat and TikTok).

Requirements

• Bachelor’s degree in marketing, management or related field.
• Minimum of 1 year of experience in marketing, advertising, or social media management.
• Experience in digital/social marketing, email marketing and e-commerce highly preferred.
• Experience within a Division I or pro sports team is preferred.
• A thorough knowledge and understanding of graphic design using the Adobe Creative Suite is required.
• Business acumen with understanding of how job responsibilities advance departmental goals.
• General creative thinking and idea generation skills
• Strong written and verbal communication skills, the ability to perform accurate detail-oriented work, the ability to communicate effectively with a diverse population and strong interpersonal skills are required.
• Experience working with an e-mail marketing platform is preferred but not required. On-the-job training will be provided for using the Paciolan/Adobe platform.
• Adherence to all applicable NCAA, conference, and institutional rules and regulations is required.

Preferred

• Experience with e-mail marketing platform is preferred but not required.