Drive digital partnerships and strategic outreach for SEIU, leading influencer work and integrated media efforts at senior level.

• Digital Influencer & Partnership Leadership: Serves as the primary lead for all digital influencer collaborations, identifying and cultivating relationships with culturally influential communities and values-aligned digital creators to expand the union's narrative reach.
• Social & Creative Oversight: Manages a junior staffer dedicated to creating high-volume social media content and creative assets for digital ads across national SEIU channels, ensuring all content centers worker voices and race-class narrative analysis.
• Hands-On Content Creation: In addition to strategic oversight, this role is responsible for the direct production of high-impact digital assets, including the design of custom graphics, short-form video editing, and the development of comprehensive digital toolkits for national mobilizations.
• Paid Media Management: Supervises a Program Manager responsible for the execution of digital advertising programs, ensuring paid media efforts are integrated with broader organizational goals and campaign priorities.
• Vendor & Contract Management: Manages and coordinates major digital contracts and vendor relationships; ensures sophisticated choices are made regarding advertising agencies, design firms, and consultants to deliver high-quality, cost-effective results.
• Strategic Integration: Partners with the Deputy Director of Strategic Outreach to ensure digital partnerships and ad content are synchronized with media relations, pitching, and the "Unions for All" roadmap.
• Innovation & Standards: Ensures the digital work of the union is innovative, helping to exceed industry standards through the implementation of new platforms, workflows, and data-informed decision-making.
• Budget Oversight: Assists in developing and managing the digital advertising and creator budget, ensuring strategic and responsible resource allocation aligned with SEIUs values.
• Contacts: Must be able to represent the International Union with local leaders, members, staff, and outside organizations utilizing independent judgment and the highest level of professionalism.
• Internal: International senior staff and local union communicators.

Requirements

• Experience in communications or technology-related field preferred; six or more years of experience in digital communications, including at least four (4) years managing strategy and program development.
• Thorough knowledge of digital campaign strategies, including social media, digital ads, CRMs, and CMSs.
• Demonstrated experience in managing complex vendor relationships and large-scale digital contracts.
• Proven ability to lead digital transformation and implement modern audience development strategies.
• Deep commitment to anti-racism and social justice.

Benefits

• A comprehensive, employer-sponsored health benefits package, including medical, dental, and vision coverage
• A defined benefit pension plan
• Paid time off, including vacation, sick leave, and holidays
• Additional benefits consistent with a mission-driven workplace
• SEIU believes that workers deserve dignity, stability, and the ability to plan for their futures, and our benefits are designed to support that belief.