Responsibilities

• Brand and Mission Awareness Leadership - Partner with the Senior Director of Marketing to develop and execute brand and program marketing strategies aligned to organizational priorities - Help translate Feeding Tampa Bay’s vision, mission, and organizational evolution into clear, consistent, and compelling messaging for external audiences - Lead mission awareness and brand-building campaigns that strengthen public understanding of Feeding Tampa Bay’s role, impact, and long-term vision - Support the development of a clear and differentiated brand narrative that can be applied consistently across campaigns, programs, and audience touchpoints - Ensure marketing strategies and messaging reflect a people-first, community-centered, and dignity-driven approach Program Marketing Function Development - Help establish and scale program marketing as a defined function within the organization - Collaborate with Marketing operations to develop planning frameworks, intake processes, prioritization methods, and cross-functional ways of working for program marketing - Partner with program leaders and internal stakeholders to position programs clearly, accurately, and in ways that are accessible and audience-relevant - Develop go-to-market strategies and campaign plans for new and existing programs, services, and community initiatives - Lead development of campaign briefs, messaging frameworks, channel recommendations, content direction, and rollout plans - Bring structure and accountability to program marketing planning and execution through clear timelines, roles, workflows, and follow-through Multi-Audience Strategy and Execution - Create audience-specific messaging and activation strategies across multiple stakeholder groups, including neighbors, volunteers, community partners, and supporters, while maintaining one cohesive brand narrative - Oversee execution of integrated marketing initiatives in collaboration with internal creative resources, marketing operations, the social media coordinator, and external agency partners as needed - Support content and channel execution tied to brand and program campaigns, including digital and communications-related work where dedicated resources do not exist - Align campaign strategy and execution to the needs, motivations, and barriers of distinct audiences across the community - Ensure campaigns and program marketing efforts are relevant, accessible, and effective across the organization’s priority audiences Team Leadership and Hiring - Directly manage two Program Marketing Managers and provide ongoing coaching, support, performance feedback, and professional development - Recruit, hire, and onboard two direct reports in partnership with organizational hiring processes - Create role clarity, establish expectations, and support strong team performance and accountability - Help build team capability over time by strengthening strategic thinking, executional excellence, and cross-functional collaboration - Serve as a trusted extension of the Senior Director of Marketing, helping move high-priority initiatives forward with increasing ownership and independence Insight, Measurement, and Planning Discipline - Help build a stronger audience insight practice by identifying information gaps, gathering formal and informal feedback, synthesizing campaign and stakeholder learnings, and turning findings into actionable recommendations - Establish and track KPIs and OKRs for brand and program marketing efforts in partnership with the Senior Director of Marketing and Marketing Operations - Monitor campaign and program performance, assess effectiveness, and recommend optimizations based on data, audience response, and organizational priorities - Support annual and campaign-level planning by defining goals, success measures, and performance expectations - Use insights, measurement, and learnings to improve decision-making, prioritization, and future marketing strategy Scope of Role - This role focuses on brand marketing, mission awareness, and program marketing - This role is not responsible for fundraising or development marketing strategy - This role is not a marketing operations position, but it is expected to work closely with Marketing Operations to support planning, execution, measurement, and process development - This role includes both strategic leadership and hands-on execution - This role includes direct people management and team-building responsibility

Requirements

• Excel working in a fast-paced, evolving environment and demonstrate the ability to embrace the FTB’s commitment to treat all people with equity and respect in pursuit of our mission to feed people in need and mobilize our community to eliminate hunger
• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field preferred
• Minimum of 6 years of progressive experience in brand marketing, program marketing, integrated marketing, communications, product marketing, or a related field
• Experience leading integrated campaigns and marketing initiatives from strategy through execution
• Experience developing audience-centered messaging and strategies across multiple stakeholder groups
• Experience building or improving marketing processes, planning frameworks, and cross-functional collaboration models
• Experience establishing and tracking KPIs and/or OKRs and applying insights to improve marketing effectiveness
• Prior experience managing people, including coaching, developing, and supporting team performance, required
• Experience in mission-driven or nonprofit organizations preferred but not required
• All internal candidates must be in good standing with no corrective actions within the last 90 days

Preferred

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field preferred
• Experience recruiting, hiring, and onboarding team members preferred
• Experience in mission-driven or nonprofit organizations preferred but not required
• Corporate sector experience is also valued, particularly in brand marketing, product marketing, and go-to-market roles