Assistant Director of Athletics, Marketing and Fan Engagement at Harvard University | Boston, MA

Harvard University

Assistant Director of Athletics, Marketing and Fan Engagement

Boston, MA (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 3 months ago

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Job Summary

Drive Harvard Athletics marketing across 42 varsity programs to boost attendance, engagement, and revenue.

Must-have: Bachelor’s degree with 5+ years in progressive marketing/sales and leadership.
Standout: Experience leading collegiate athletics marketing at Division I or equivalent.
Standout: Data-driven with budget ownership, vendor management, and cross-functional collaboration.

Job Description

Responsibilities

Leads the development and implementation of a comprehensive marketing strategy to promote 42 varsity teams to a wide and diverse audience to generate revenue, increase attendance and enhance awareness of Harvard Athletics.
Manages marketing and fan engagement budget to support strategy and plans.
Responsible for overall fan engagement and customer experience strategy, including creation of innovative ideas that engage new and existing fans.
Uses data analytics and independent judgement to develop innovative marketing initiatives and build customer database to support sales growth.
Contributes to digital marketing and advertising strategies focused on increasing attendance with customer acquisition and retention across all sports, as well as generating sales revenue for 7 ticketed sports.
Oversee the creation and implementation of ticketed sports theme games.
Develop and maintain a promotional calendar in conjunction with the ticket office and digital marketing team.
Manages the “featured games” program strategy and implementation, aimed at increasing the attendance and visibility of all varsity non-ticketed sports
Develops creative programming and support services to enhance the student experience, including the oversite of all student attendance initiatives and strategies.
Collaborates with campus and external partners including University departments, community members, fans, sponsors, businesses, alumni, staff, students to increase engagement opportunities, drive attendance and build community and pride in Harvard.

Requirements

Bachelor’s degree
At least 5 years of progressive marketing and/or sales work experience
Management and supervisory experience preferred
Advanced degree or certifications are a plus, but not required.
Advanced knowledge of marketing, fan engagement and sales, including collegiate athletics, preferably at the Division 1 level.
Strong written and verbal communication skills.
Excellent leadership, interpersonal and organizational abilities.
Proven ability to multi-task efficiently, manage deadlines and produce results.
Creative and innovative thinker.
Analytic and decisive decision maker with strong problem-solving skills.
Ability to work independently while establishing strong collaborative team relationships.
Proven record of accomplishment in establishing and maintaining effective relationships.
Results driven, pro-active approach.
Knowledge of new and emerging technologies, including AI.
Passionate for the business of sports and college athletics.
Required performance of all duties and responsibilities in compliance with all NCAA and Ivy League rules.
Graphic design and digital marketing skills
Familiarity with partnership activation and sponsorships.
Proficiency in Adobe Creative Suites products
Proficiency with Microsoft applications.

Nice to Have

Management and supervisory experience preferred
Advanced degree or certifications are a plus
Graphic design and digital marketing skills
Experience with partnerships activation and sponsorships

Benefits

Generous paid time off including parental leave
Medical, dental, and vision health insurance coverage starting on day one
Retirement plans with university contributions
Wellbeing and mental health resources
Support for families and caregivers
Professional development opportunities including tuition assistance and reimbursement
Commuter benefits, discounts and campus perks

Harvard University

4.3 Glassdoor

Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. Founded in 1636, Harvard is the oldest institution of higher learning in the United States.The official flagship Harvard social media channels are maintained by Harvard Public Affairs and Communications and aim to provide access to the people, places, events, news and research at our Institution. We ask that all visitors to Harvard’s digital spaces be civil to one another and to the site editors. Personal attacks, profanity, commercial solicitations, spam, misinformation or other inappropriate contributions are grounds for comment removal. We ask that you stay on topic when contributing to a discussion and refrain from duplicate posts.Hateful or discriminatory comments regarding race, ethnicity, religion, gender, disability, sexual orientation, or political beliefs will not be tolerated. The page administrators reserve the right to delete inappropriate or abusive comments and to permanently ban or block users from the Harvard social media accounts.

Cambridge, Massachusetts, USA

33K employees (1,438 in marketing)

harvard.edu

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